What we build in Klaviyo for our own brands, we roll straight out to the clients we scale.
You don't send newsletters. You build a revenue channel.
Email is not a side channel here. At our own brands email drives towards 35% of revenue. You own that channel: flows, campaigns, segmentation and retention.
About the role
You own email and CRM for multiple e-commerce brands - from our own brands (ETQ Amsterdam, TOV Essentials) to clients we scale. You build flows in Klaviyo, set the campaign calendar, test structurally and steer on revenue per recipient. Short lines with design, social and SEA, no layers in between.
You steer on revenue and retention - not on open rates.
What you do
- Build and optimise flows in Klaviyo: welcome, abandoned cart, browse, post-purchase and win-back.
- Set up campaign calendars per brand and execute them sharply.
- Segmentation and lifecycle strategy: the right message to the right segment.
- A/B tests on subject lines, offer, timing and creatives - and translate the learnings.
- Own deliverability, list growth and data hygiene - including pop-ups and lead capture.
- Report on revenue share, revenue per recipient and LTV - not on vanity metrics.
What we look for
- 2+ years of experience in email marketing for e-commerce brands.
- Strong in Klaviyo (or similar) and comfortable with Shopify data.
- Analytical: you read a report and immediately see where revenue is left on the table.
- You write sharp copy and have a feel for brand and creative.
- Self-directed - you don't wait for briefings.
What makes this role different
You learn from our own brands. Not just from client work.
You work on our own brands (ETQ Amsterdam, TOV Essentials) - our own P&L, no client politics.
What works there you bring straight into client brands. And vice versa.
You see daily what your flows deliver - no assumptions, just revenue.
In-house designer and content team: creatives ship fast.
AI & systems
Think faster. Build smarter.
AI is part of your daily workflow: from copy variants and segment ideas to analysis.
You automate repetitive work so you keep time for strategy and testing.
Why Windrose
We build our own brands. That's why the bar is high.
We work with a limited number of brands at a time - focus over volume.
No layers, no politics. You decide and execute directly.
Modern office, our own gym, Friday drinks and flexible start times (07.30-09.00).
Salary: € 3,000 - € 4,500 gross per month (full-time), based on experience.
We're not looking for a CV.
We're not looking for a CV. We're looking for someone who can build email into a revenue channel and back it up.