Insights that accelerate growth

September 26, 2026 · Dion Paapst

Expanding your webshop to Denmark: how TOV Essentials passed €1M revenue in its first year

In 2026 we launched our jewelry brand TOV Essentials in Denmark. In the first year it brought in over €1M revenue. This is how we approach a new country: from translation and payment methods to local ads, Shopping and UGC.

September 2, 2026 · Enrico van der Vlist Kip

Advertising inside ChatGPT: what it means for your brand

ChatGPT Ads is coming to the Netherlands. Here's how the channel works and how we test it on our own brands first.

April 9, 2026 · Daniek Doddema

40% of your revenue from email. Without extra ad spend.

Most brands stay dependent on ads. We build systems that turn email into a structural revenue driver.

April 9, 2026 · Dion Paapst

From €0 to €11.7M. No brand name. No followers.

How TOV Essentials grew from zero to €11.7M in 2 years - with a system, not hype.

April 9, 2026 · Dion Paapst

What is a private label? (and why most brands fail)

How to build a private label that actually scales - with a system, not luck.

April 9, 2026 · Roos Maulany

More revenue without more traffic? This is what AI personalization is really for

Why most webshops use AI wrong - and how it actually works as a conversion system.

April 9, 2026 · Dion Paapst

More revenue without more customers? This is where your profit really is

Why Customer Lifetime Value matters more than your ROAS - and how to structurally increase it.

April 9, 2026 · Roos Maulany

SEO isn't just long-term. Here's how to drive revenue from SEO in 7 days

How we achieved +117% organic revenue during a campaign

April 9, 2026 · Roos Maulany

Your SEO is based on assumptions. Here's why that's costing you growth

How to use SEA data to make SEO convert (instead of just driving traffic)

April 10, 2026 · Kelly Fuhler

Why Klaviyo is the email platform serious brands run on

Not a feature comparison. But a look at why Klaviyo works when you want to use email as a revenue channel.

April 10, 2026 · Daniek Doddema

Everyone has the basic flows. But this is where you make the difference.

The difference isn't in more flows, but in better logic. This is how we build email as a growth system.

April 10, 2026 · Daniek Doddema

Post-purchase isn't a service flow. It's your biggest growth opportunity.

The purchase isn't the end - it's the beginning. This is how you build a post-purchase system that structurally generates revenue.

April 10, 2026 · Daniek Doddema

Segmentation in email marketing: everyone talks about it. Almost no one does it right.

Relevance wins. Always. This is how we use segmentation as a revenue system - not as a feature.

April 10, 2026 · Dion Paapst

International e-commerce scaling: the biggest mistake almost every brand makes

International scaling isn't translation. It's building a new system per country. Those who don't understand pay the price.

April 10, 2026 · Dion Paapst

From €24M to a €35M run rate with 6 FTE (and why it works)

No big team. No clunky organization. Just a lean setup that works. This is how we do it - and what you can learn from it.

April 10, 2026 · Dion Paapst

AI in Meta Ads: hype or real leverage?

How we use AI with €250K-€500K ad spend per month. Without the hype. With the nuance.

April 10, 2026 · Fabian Staal

Why your ROAS target is killing your growth

You're optimizing for a number nobody can explain. And it's costing you more than you think.

April 10, 2026 · Dion Paapst

The exact Shopify stack behind ETQ & TOV Essentials

No secrets. This is the complete e-commerce stack we use to generate €24.1M revenue.

April 16, 2026 · Dion Paapst

How we build and scale D2C brands to €10M+ (and where most go wrong)

No theory. This is how we do it ourselves - with ETQ Amsterdam and TOV Essentials.

September 9, 2026 · Dion Paapst

The P&L check: where your margin leaks in payment costs, fulfilment and logistics

Revenue says nothing about margin. This is the fixed framework we use to review a webshop's P&L: payment costs (PSP), fulfilment and logistics, per channel and per country.