Ads & performance
You're spending ad budget.
But you don't know if it actually drives profit.
ROAS in your dashboard means nothing if your margins evaporate. We steer ads on marginal profit — not vanity metrics — and build account structures that scale with you.
Based on brands heading toward €35M revenue in 2026
Sound familiar?
- ROAS looks fine, but your bank account isn't growing
- You test creatives, but don't know what actually works
- Your account structure hasn't been rebuilt in 2 years
- iOS / cookies broke your tracking
- Platform data and shop data never line up
Your problem isn't your budget. It's that you don't steer on profit.
Not isolated ads. A system that drives profit.
Account structure
Scalably built, ready to absorb real budget.
- Campaign architecture
- Bidding & budget logic
- Audience strategy
Creative testing
Hooks, angles and formats we systematically validate.
- Hook & angle testing
- Statics, video & UGC
- Iteration on winners
Tracking & attribution
Server-side data that shows what actually works.
- Server-side events (CAPI)
- Marginal ROAS / POAS
- Incrementality checks
What we concretely do for you
- Audit of your accounts (Meta, Google, TikTok)
- Insight into where budget is wasted
- Rebuild campaign structure
- Set up creative pipeline & testing
- Server-side tracking + POAS reporting
- Continuously scale on profit, not ROAS
Why this works
Because we do this on our own brands
Because we steer on profit, not ROAS
Because we combine structure, creative & data
Because every euro is checked against margin
What this delivers
- Higher profit per ad euro
- Scalable without losing margin
- Predictable cash flow from ads
- Better data to base decisions on
Let us audit your ads
We analyse your accounts, creatives and tracking and show where you're losing profit right now. If we see clear opportunities → we plan a call.
No standard intake. Only relevant for brands already running ad budget.
Growth isn't a coincidence. It's a system.
In 30 minutes you'll see where your growth is being held back - and what can immediately improve.
During this conversation:
- Where your margin and scalability are being held back
- What's really holding back your ads, content and funnel
- Which choices you need to make to keep growing
Already working with an agency? We'll show you where you're still leaving profit on the table.
You'll speak directly with:
Dion
Client lead
10+ years scaling ambitious brands.
Enrico
Growth lead
Instantly spots where you're leaving revenue - and how to fix it.