Summary
- 1Situation: SEO is often built without data
- 2Problem: lots of traffic, little conversion
- 3Approach: use SEA data to steer SEO
- 4Result: more relevant visitors + higher conversion
- 5Impact: SEO becomes a revenue channel
The problem
Most brands build their SEO based on search volume. Keyword tools give a number, and content is created based on that. But search volume says nothing about value. You might rank, but you earn nothing. The traffic comes in, but it doesn't convert. You have traffic, but no revenue. Meanwhile you're running ads to sell the same products - while the data you need is already sitting in your Google Ads account.
Sound familiar?
This is what we see at almost every brand before we start:
- SEO strategy is based on search volume, not conversion data
- SEO and SEA are treated as separate channels
- Lots of organic traffic but little revenue
- No insight into which keywords actually convert
- Content is created based on assumptions
What goes wrong
- Using only keyword tools without conversion data
- Treating SEO and SEA as separate silos
- Focusing on high volume keywords without intent
- Running Performance Max without analyzing Shopping data
- Ignoring low volume keywords (often highest conversion)
- No connection between ads performance and content strategy
- Optimizing for traffic instead of revenue
Approach
A keyword without conversion is worthless. SEA data tells you which keywords actually make money.
SEA as data engine
Google Ads shows in real-time which keywords actually convert. Which products sell, which search terms lead to purchases, and the actual value per click. That's no longer assumption - that's proven data.
- Extract conversion data from Google Ads
- Identify top converting keywords
- Calculate value per keyword
Low volume, high intent keywords
Most SEO strategies focus on high search volume. But a keyword with 100 search volume and high conversion is worth more than one with 1000 without intent. SEA data shows exactly which 'small' keywords yield the most.
- Filter keywords by conversion rate, not volume
- Prioritize long-tail keywords with purchase intent
- Build content around proven converting terms
Shopping data over Performance Max
Performance Max gives reach but little insight. Shopping campaigns show exactly which search terms lead to purchases. That data is gold for your SEO strategy. Insight is more important than reach.
- Analyze Shopping search terms report
- Identify converting product keywords
- Base SEO priorities on Shopping performance
SEO strategy based on data
Create content on proven keywords. Optimize pages for conversion, not traffic. Focus on intent and value. The result: SEO that doesn't just drive traffic, but actually generates revenue.
- Content plan based on conversion data
- Optimize landing pages for purchase intent
- Continuously iterate based on results
SEO + SEA as combined system
The real win is in the combination. SEA delivers fast data, SEO builds sustainable positions. Together you learn faster what works and build a system that continuously improves. Use data for content strategy. Continuously optimize.
- Continuously feed SEA data back to SEO strategy
- Learn faster through combined data
- Adjust content strategy data-driven
Result
SEO that converts. No assumptions, but proven data.
Based on real conversions
Focus on purchase intent
SEO as revenue channel
SEO + SEA as combined system
What this means for you
You don't have to guess which keywords work. If you're running Google Ads, you already have the data. The question is whether you're also using that data for your SEO.
- Your SEO strategy is based on search volume, not conversion
- You have lots of organic traffic but little revenue from it
- SEO and SEA are managed separately
- You run Google Ads but don't use the data for content
- You want to stop guessing and build on proven data
- You're looking for a partner that combines channels for more returns
Who we are
We build brands ourselves. And use that knowledge to scale others.
This isn't theory. This is execution experience. We run multiple brands ourselves - and apply the exact same systems for our clients.
We build and scale our own brands
Results across industries - from fashion to real estate
We deploy the same systems for clients
Small team, big impact - no overhead
Want to build this for your brand too?
No standard process. We work with a select number of companies – and build scalable growth together.
You speak directly with our team – no sales layer in between.