Own brand · D2C · Shopify
From €2M to €12M revenue we build this brand ourselves.
We're hands-on with everything: from ads to operations, from content to international expansion.
From €2M to €12M in 24 months, profitable and scalable. With 6 FTE we're on track for €35M revenue with our own brands in 2026.
€2M → €12M
Revenue growth in 24 months
~40%
Of revenue from email
6 FTE
Customer service + operations
€35M
2026 target with own brands
Where we started
A strong brand without a scalable machine.
ETQ had a premium product and strong brand identity, but no structure to scale. No international setup, no performance structure, no automated flows.
At ETQ the focus is obsessively on the product. Better product means higher conversion means more repeat purchases. We also look at cost structures like payments and operations, where direct profit often sits.
This is our own brand. We carry the risk, we build the systems, we run the operations. No consultants shouting from the sidelines.
We don't work by the hour. We build returns together.
The stack
What we built
Ads and structure
Made Google and Meta scalable, but only because the entire funnel works. Landing pages, creatives and targeting work as one.
- Meta & Google Ads for scale
- Shopify as foundation
- Top notch content in ads and product pages
Email and retention
~40% of revenue comes from email. Automated Klaviyo flows and targeted campaigns drive structural revenue, without extra ad spend.
- Klaviyo for email and retention
- A large part of revenue comes from email, not from ads
- Structural revenue without extra spend
Operations and international expansion
A super lean operation with 6 FTE (customer service + operations), on track for €35M revenue in 2026 with own brands.
- A super lean operation
- 6 FTE for customer service and operations
- Thinking along on inventory, cash flow and expansion
Proof
No talk, just numbers
Real dashboards. No polished agency slides.
Shopify revenue 2025
Klaviyo (Nov + Dec 2025), ~40% of revenue from email
Want to know what we'd do with your brand?
We build ETQ as our own brand, with our own risk. If you want to know how that approach translates to your situation, we're happy to talk.
- Concrete analysis of where you're leaving revenue and margin on the table
- Honest advice: if we're not the right party, we say so
- Direct conversation with an entrepreneur, no sales funnel
What partners say
5-star reviews from brands we work with.
"Since early 2026 we've been working with WindroseHQ to accelerate the growth of SIZZ the brand through SEO, SEA and email marketing. Within four months we reached the number 1 position in Google for the search term 'dames longsleeve', above several large fashion retailers. A pleasant and knowledgeable team with a proactive approach and a lot of e-commerce expertise. A valuable partner for our growth!"
Bob
Co-owner · SIZZ The Brand
"We've been working together for over 1.5 years. The partnership feels like an extension of our company. They're proactive, think along with us and are focused on results (and they deliver), not on reports. Windrose isn't a standard agency, but a real growth partner. They build their own companies and brands and share that hands-on knowledge with us. That's why they look far beyond 'just traffic or revenue'. They support us in admin, import, customer service, logistics and day-to-day operations. That way multiple areas are tackled at once and different levers are pulled."
Paul
Owner · Afdekzeilwinkel
"Windrose is a really great partner to work with. We have them handle several marketing disciplines, and for each one they have a dedicated specialist. It doesn't feel like an external party, but like an extension of our own team. They take responsibility and actually think along, instead of just ticking off what's asked. In short: very happy with the collaboration. Good communication, the right structure, good results, and they also look at the long term. Definitely a recommendation!"
Ivo
Founder · IVONO
"Working with Windrose has been very positive. Their entrepreneurship, no-nonsense approach and expertise make them a reliable and valuable partner. They think proactively, move fast and know how to tackle complex challenges in a practical way."
Virgil
E-commerce · TI SENTO
"We've been working with WindroseHQ for about three years now and in that period we've made huge progress as a company. What I value most: they really think with you. Not from a 'billable hours' mindset, but with good questions and ideas. I've worked with several agencies — WindroseHQ makes the difference."
Remco
Owner · DiamondsByMe
"Six years as our partner and we've made great strides together! Especially this year we've seen huge growth and the partnership is rock solid. On to more wins together!"
Martijn
The Chesterfield Brand
"We've been working with Windrose on social ads for a long time. For the past 1.5 years also across e-commerce, where they act as a strategic partner and think along across the entire business."
Justin
E-commerce · Wovar
"Great partner with real added value in the online space!"
Lennart
Owner · Floer
"Worked with multiple agencies and never been as satisfied as with Windrose. Where many agencies limit themselves to media buying, Windrose actually helps you get to the next level. Short lines, fast execution. I'd recommend them to everyone — but I won't, because then they'd have less time for me, haha."
Erik
Owner · Frenky S
For who
Is this a fit for you?
For you if…
- You have a strong brand, but growth stagnates
- Ads are running, but you're not sure they're profitable
- You're missing a system behind the growth
- You want a growth partner who looks at the whole business, not just marketing
Not for you if…
- ·You're looking for a cheap hourly rate
- ·Your team is growing, but output doesn't scale and you don't want to change that
- ·You want to outsource everything without moving along
- ·You want quick tricks instead of a system
Growth isn't a coincidence. It's a system.
In 30 minutes you'll see where your growth is being held back - and what can immediately improve.
During this conversation:
- Where your margin and scalability are being held back
- What's really holding back your ads, content and funnel
- Which choices you need to make to keep growing
Already working with an agency? We'll show you where you're still leaving profit on the table.
You'll speak directly with:
Dion
Client lead
10+ years scaling ambitious brands.
Enrico
Growth lead
Instantly spots where you're leaving revenue - and how to fix it.
Plan an introduction
We work with a select number of brands and focus on direct impact.
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