From €2M to €12M revenue – we build this brand ourselves
We're hands-on with everything – from ads to operations, from content to international expansion.
From €2M to €12M in 24 months – profitable and scalable.
How it unfolded
- 1
First phase: Restructuring: margins, ad foundation and operations in order before we accelerated.
- 2
Second phase: Scalable growth: email, international expansion and content at system level.
Not every phase was growth - that's exactly where we made the biggest leaps.
Result
€2M → €12M
Revenue growth in 24 months. Own brand – built and scaled ourselves.
Proof
No talk – just numbers
Real dashboards. No polished agency slides.
Shopify revenue 2025
Klaviyo (Nov + Dec 2025) – ~40% of revenue from email
The stack
What we built
- Shopify as foundation
- Meta & Google Ads for scale
- Top notch content (ads + product pages)
- Klaviyo for email & retention
- A super lean operation
With 6 FTE (customer service + operations) we're on track for €35M revenue with our own brands in 2026.
We haven't done this once – but with multiple brands at this level.
Sound familiar?
- —You have a strong brand, but growth stagnates
- —Ads are running, but you're not sure they're profitable
- —Your team is growing, but output doesn't scale
- —You're missing a system behind the growth
This is exactly what we help you with
We build this system together with you. No theory - execution.
You speak directly with the team. No sales layer.
Where we started
A strong brand without a scalable machine
- ETQ had a premium product and strong brand identity – but no structure to scale.
- No international setup. No performance structure. No automated flows.
- The brand had potential – but the machine was missing.
Product focus
Obsessively focused on the product
At ETQ the focus is obsessively on the product. Better product = higher conversion = more repeat purchases.
We also look at cost structures like payments and operations – that's where direct profit often sits.
Ads & structure
Made Google and Meta scalable – but only because the entire funnel works. Landing pages, creatives, targeting – everything works as one.
"You can't spend millions if your funnel doesn't work."
Content & conversion
High-quality product images, strong visuals and a Shopify store that converts. All produced in-house.
"Without strong content you don't scale. Period."
Email & retention
~40% of revenue comes from email. Automated Klaviyo flows and targeted campaigns drive structural revenue – without extra ad spend.
"A large part of revenue comes from email – not from ads."
For you
What this means for you
Most brands that reach out to us:
- — already run campaigns (in-house or via an agency)
- — but aren't growing further
- — or lack structure and oversight
We often see:
- — disconnected channels that don't work together
- — content that doesn't convert
- — email that's underutilized
- — a webshop that's underperforming
We don't just take over ads or email. We look at the full picture – and build it so it actually scales.
Not as separate services, but as one system that works together.
This is where agencies often fail: they optimize one channel while the rest doesn't work.
We built this ourselves – so we know where it actually breaks.
You don't have to figure this out yourself. We've built this multiple times – and bring that framework to your brand.
The result:
- → more revenue from the same traffic
- → higher conversion
- → better retention
- → less waste in ads
We work closely with your team – or take it fully off your hands if needed.
International
Built internationally
Active in NL, DE, FR and UK. Sales worldwide. Own fulfilment setup – including UK.
These aren't theories – we built and optimized this ourselves.
We bring that experience to our clients. Not just in marketing, but in how you set up your entire operation smarter and more profitably.
We help brands with:
- → International scaling (countries + structure)
- → Fulfilment and logistics setup
- → Customer service that stays scalable
- → Payment optimization (where there's often immediate profit to gain)
- → Operational efficiency
There's often profit to gain in the basics – payments, operations or processes – before you even increase your marketing budget.
That way you get more return from what's already there – and can reinvest it in growth.
This is where the difference with agencies lies – we don't just look at campaigns, but at the entire business.
We don't just look at marketing, but at the entire business. From product to operations – everything has to work to be scalable.
Positioning
Why this is different from an agency case
This is our own brand. We carry the risk. We build the systems. We run the operations.
No consultants shouting from the sidelines. Operators who are in the business themselves.
"We don't work by the hour. We build returns together."
Why this is hard
Most brands don't fail on knowledge - but on execution
- —Without a system you stay dependent on individual campaigns
- —Scaling without structure leads to higher costs, not higher profit
- —Most brands focus on channels, not on the whole
This is exactly where we help.
Based on €10M+ brands we scale ourselves.
You'll immediately see where you're leaving profit on the table.
Want to build this for your brand too?
No standard process. We work with a select number of companies – and build scalable growth together.
You speak directly with our team – no sales layer in between.
We work with a limited number of brands at a time.
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