From €4M to €20M+ revenue
How we scaled Wovar to international growth and structural profitability.
Started as a growing e-commerce brand. Scaled to €20M+. Partnership on strategy and execution.
Result
€4M → €20M+
Scalable growth through systems, not individual campaigns.
65%
Revenue from SEA
22%
Revenue from email
10+
Countries active
>€1M
From email flows
The brand
Wovar
Wovar is a fast-growing e-commerce player in building materials and fasteners. Focus on wide assortment, sharp pricing and scalable operations.
The ambition: grow internationally without losing margin.
The challenge
Growing without losing control
- — Growing without losing margin
- — International expansion to 10+ countries
- — Combining multiple channels into one system
- — Building a scalable growth system that delivers ROI
The problem: optimizing individual channels doesn't create structural growth.
The approach
We build growth systems, not isolated campaigns
Foundation and cost structure
Not just optimizing marketing - also the cost structure. Tools, software and processes reviewed to achieve faster ROI on the partnership.
- → Costs reduced on tools and software
- → Faster returns on partnership
- → More efficient operations as foundation for scale
SEA as growth engine
65% of revenue comes from SEA. Active in 10+ countries with focus on NL, BE, DE and FR.
- → Steering on POAS (profit, not revenue)
- → Daily targets for continuous optimization
- → Scalable campaign structure per country
SEO as structural foundation
Collaboration with the internal team. Windrose delivers strategy, technology and link building.
- → Top positions on competitive keywords
- → >10% of traffic via SEO
- → 60% non-branded traffic
Email as profit machine
22% of revenue comes from email. Advanced segmentation based on customer type and location.
- → Segmentation by customer type: gardeners vs pavers
- → Split by country and language
- → >€1M generated from automated flows
Social ads
Campaigns around peak moments with strong creatives and timing. The difference is in the combination.
- → CPM decrease through better creatives
- → ROAS of 18
- → Creatives + timing = the difference
Marketplace strategy
Active on Bol.com, Amazon (multi-country) and Leroy Merlin. Expanding to ManoMano and Manutan.
- → Additional revenue channels outside own webshop
- → Traffic back to own site via brand awareness
Summary
The result
- → From €4M to €20M+ revenue
- → Internationally active in 10+ countries
- → Multiple channels that demonstrably deliver ROI
- → Scalable system that generates structural profit
Insight
Growth doesn't come from one channel
Growth comes from systems. Channels must work together, data must be central, and strategy must steer on profit - not clicks.
"Most companies optimize individual channels. We build the whole system."
About Windrose
Partner, not agency
We build our own brands. That's the foundation of everything we do. It means we understand what it costs, what it returns, and where you need to be to break through.
- → We work as partner, not as agency
- → We steer on profit (EBITDA)
- → We build systems that scale
Want to build this for your brand too?
No standard process. We work with a select number of companies – and build scalable growth together.
You speak directly with our team – no sales layer in between.