Client case · E-commerce · International

From €4M to €20M+ revenue

How we scaled Wovar to international growth and structural profitability.

Started as a growing e-commerce brand. Scaled to €20M+. Partnership on strategy and execution.

Plan an introduction

Based on €10M+ brands we scale ourselves

You immediately see where you're leaving profit

How it unfolded

1
First phase: Foundation: SEA and SEO sharpened, margins per category made visible.
2
Second phase: International scale: email and marketplaces added for structural growth to €20M+.

Not every phase was growth - that's exactly where we made the biggest leaps.

Result

€4M → €20M+

Scalable growth through systems, not individual campaigns.

65%

Revenue from SEA

22%

Revenue from email

10+

Countries active

>€1M

From email flows

The brand

Wovar

Wovar is a fast-growing e-commerce player in building materials and fasteners. Focus on wide assortment, sharp pricing and scalable operations.

The ambition: grow internationally without losing margin.

The challenge

Growing without losing control

— Growing without losing margin
— International expansion to 10+ countries
— Combining multiple channels into one system
— Building a scalable growth system that delivers ROI

The problem: optimizing individual channels doesn't create structural growth.

Sound familiar?

—You're growing, but margin is under pressure
—Scaling internationally feels complex
—Your channels work independently
—More budget doesn't lead to proportionally more profit

This is exactly what we help you with

We build this system together with you. No theory - execution.

You speak directly with the team. No sales layer.

Plan an introduction

Based on €10M+ brands we scale ourselves

You immediately see where you're leaving profit

The approach

We build growth systems, not isolated campaigns

Foundation and cost structure

Not just optimizing marketing - also the cost structure. Tools, software and processes reviewed to achieve faster ROI on the partnership.

→ Costs reduced on tools and software
→ Faster returns on partnership
→ More efficient operations as foundation for scale

SEA as growth engine

65% of revenue comes from SEA. Active in 10+ countries with focus on NL, BE, DE and FR.

→ Steering on POAS (profit, not revenue)
→ Daily targets for continuous optimization
→ Scalable campaign structure per country

SEO as structural foundation

Collaboration with the internal team. Windrose delivers strategy, technology and link building.

→ Top positions on competitive keywords
→ >10% of traffic via SEO
→ 60% non-branded traffic

Email as profit machine

22% of revenue comes from email. Advanced segmentation based on customer type and location.

→ Segmentation by customer type: gardeners vs pavers
→ Split by country and language
→ >€1M generated from automated flows

Social ads

Campaigns around peak moments with strong creatives and timing. The difference is in the combination.

→ CPM decrease through better creatives
→ ROAS of 18
→ Creatives + timing = the difference

Marketplace strategy

Active on Bol.com, Amazon (multi-country) and Leroy Merlin. Expanding to ManoMano and Manutan.

→ Additional revenue channels outside own webshop
→ Traffic back to own site via brand awareness

Summary

The result

→ From €4M to €20M+ revenue
→ Internationally active in 10+ countries
→ Multiple channels that demonstrably deliver ROI
→ Scalable system that generates structural profit

Insight

Growth doesn't come from one channel

Growth comes from systems. Channels must work together, data must be central, and strategy must steer on profit - not clicks.

"Most companies optimize individual channels. We build the whole system."

About Windrose

Partner, not agency

We build our own brands. That's the foundation of everything we do. It means we understand what it costs, what it returns, and where you need to be to break through.