Client case · E-commerce · International
From €4M to €20M+ revenue.
How we scaled Wovar to international growth and structural profitability.
Started as a growing e-commerce brand. Scaled to €20M+. Partnership on strategy and execution, with profit as the steering metric.
65%
Revenue from SEA
22%
Revenue from email
10+
Countries active
>€1M
From email flows
The brand
Growing without losing control.
Wovar is a fast-growing e-commerce player in building materials and fasteners. Focus on wide assortment, sharp pricing and scalable operations. The ambition: grow internationally without losing margin.
The challenge sat in the combination: international expansion to 10+ countries, multiple channels working independently and the need for a scalable growth system that actually delivers ROI. Optimizing individual channels doesn't create structural growth.
We didn't build isolated campaigns, but a system: foundation and cost structure in order, SEA and SEO as engine, email as a profit machine and marketplaces as an additional channel.
Most companies optimize individual channels. We build the whole system.
The machine
This is how Wovar went from €4M to €20M+.
Cost structure and SEA as growth engine
Tools, software and processes reviewed for faster returns. Then 65% of revenue via SEA in 10+ countries, steered on profit.
- Costs reduced on tools and software
- Steering on POAS instead of revenue
- Scalable campaign structure per country
SEO and email as profit machine
SEO as a structural foundation with strong technology and link building. Email with advanced segmentation delivers 22% of revenue.
- 60% non-branded traffic via SEO
- Segmentation by customer type and country
- >€1M from automated flows
Social ads and marketplaces
Campaigns around peak moments with strong creatives, plus extra revenue channels on Bol.com, Amazon and Leroy Merlin.
- ROAS of 18 on social ads
- Active on Bol.com, Amazon and Leroy Merlin
- Traffic back to own site via brand awareness
More channels, one system
Every channel counts, nothing stands alone
SEO
Structural foundation
>10% of traffic via SEO, of which 60% non-branded. Collaboration with the internal team on strategy, technology and link building.
Social ads
Peak moments exploited
Campaigns around peak moments with strong creatives and timing, resulting in a ROAS of 18.
Marketplaces
Additional channels
Active on Bol.com, Amazon (multi-country) and Leroy Merlin, expanding to ManoMano and Manutan.
Want this system on your brand?
We don't take on everyone. If we're a fit, we look together at where the biggest gain is: in SEA, SEO, email or marketplaces.
- Concrete analysis of where you're leaving revenue and margin on the table
- Honest advice: if we're not the right party, we say so
- Direct conversation with a growth partner, no sales funnel
What partners say
5-star reviews from brands we work with.
"We've been working with Windrose on social ads for a long time. For the past 1.5 years also across e-commerce, where they act as a strategic partner and think along across the entire business."
Justin
E-commerce · Wovar
"Since early 2026 we've been working with WindroseHQ to accelerate the growth of SIZZ the brand through SEO, SEA and email marketing. Within four months we reached the number 1 position in Google for the search term 'dames longsleeve', above several large fashion retailers. A pleasant and knowledgeable team with a proactive approach and a lot of e-commerce expertise. A valuable partner for our growth!"
Bob
Co-owner · SIZZ The Brand
"We've been working together for over 1.5 years. The partnership feels like an extension of our company. They're proactive, think along with us and are focused on results (and they deliver), not on reports. Windrose isn't a standard agency, but a real growth partner. They build their own companies and brands and share that hands-on knowledge with us. That's why they look far beyond 'just traffic or revenue'. They support us in admin, import, customer service, logistics and day-to-day operations. That way multiple areas are tackled at once and different levers are pulled."
Paul
Owner · Afdekzeilwinkel
"Windrose is a really great partner to work with. We have them handle several marketing disciplines, and for each one they have a dedicated specialist. It doesn't feel like an external party, but like an extension of our own team. They take responsibility and actually think along, instead of just ticking off what's asked. In short: very happy with the collaboration. Good communication, the right structure, good results, and they also look at the long term. Definitely a recommendation!"
Ivo
Founder · IVONO
"Working with Windrose has been very positive. Their entrepreneurship, no-nonsense approach and expertise make them a reliable and valuable partner. They think proactively, move fast and know how to tackle complex challenges in a practical way."
Virgil
E-commerce · TI SENTO
"We've been working with WindroseHQ for about three years now and in that period we've made huge progress as a company. What I value most: they really think with you. Not from a 'billable hours' mindset, but with good questions and ideas. I've worked with several agencies — WindroseHQ makes the difference."
Remco
Owner · DiamondsByMe
"Six years as our partner and we've made great strides together! Especially this year we've seen huge growth and the partnership is rock solid. On to more wins together!"
Martijn
The Chesterfield Brand
"Great partner with real added value in the online space!"
Lennart
Owner · Floer
"Worked with multiple agencies and never been as satisfied as with Windrose. Where many agencies limit themselves to media buying, Windrose actually helps you get to the next level. Short lines, fast execution. I'd recommend them to everyone — but I won't, because then they'd have less time for me, haha."
Erik
Owner · Frenky S
For who
Is this a fit for you?
For you if…
- Your brand is already growing internationally, or wants to
- Your channels currently work independently
- You want to steer on profit (EBITDA), not just revenue
- You want a growth partner who also thinks about cost structure
Not for you if…
- ·You're looking for a cheap hourly rate
- ·You want to outsource everything without moving along
- ·Your brand has no international ambition yet
- ·You want quick tricks instead of a system
Growth isn't a coincidence. It's a system.
In 30 minutes you'll see where your growth is being held back - and what can immediately improve.
During this conversation:
- Where your margin and scalability are being held back
- What's really holding back your ads, content and funnel
- Which choices you need to make to keep growing
Already working with an agency? We'll show you where you're still leaving profit on the table.
You'll speak directly with:
Dion
Client lead
10+ years scaling ambitious brands.
Enrico
Growth lead
Instantly spots where you're leaving revenue - and how to fix it.
Plan an introduction
We work with a select number of brands and focus on direct impact.
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