This is where most brands get stuck
- You're growing, but your margin isn't keeping up
- Your marketing runs, but doesn't scale
- You don't know where money is leaking
- Your team grows, but output doesn't
In 30 minutes you'll see:
- Where you're leaving revenue on the table
- What creates immediate impact
- What to stop or scale up
Summary
- 1ChatGPT Ads launched as a self-serve platform in May 2026 and is rolling out to 31 European countries. The Netherlands is next in line.
- 2Ads appear labeled 'Sponsored' below the answer to a specific user question.
- 3No keywords, no demographics: targeting runs on context hints, geo and first-party data.
- 4Two formats: static ads and product ads based on a product feed (with price and reviews).
- 5Measurement runs via the OpenAI pixel plus UTMs in GA4.
- 6We test the channel first with ETQ Amsterdam and TOV Essentials, only then with clients.
A new channel
Consumers increasingly ask their buying question to an AI platform: 'What's a nice white men's sneaker I could buy?' That creates a new commercial channel: ads inside the answer itself. Big opportunity, but it works differently from Google Ads. No keywords, no search terms report, but context. Understand that and you're in early at low cost.
Approach
From development to real-world data: first we build and test for ourselves, then for our clients.
Ad formats & targeting
We test what works within the campaign > ad group > ad structure, and how bidding (clicks, reach or conversions) behaves.
Measurement & attribution
Measurement is in place before a single euro goes out. Otherwise you have a channel without judgment.
Content & product data
AI platforms are only as good as the data they get. Poor feeds and thin PDPs won't produce relevant impressions.
Profitable scale
Only when the channel stands on its own in terms of margin do we scale it - first on our own brands, then with clients.
What this means for you
This channel isn't mature yet. That's exactly why it's interesting: the brands learning now will have a lead that budget can't close later.
- You sell products people ask advice about before buying
- You have a clean product feed or are willing to get it in order
- You can free up a test budget without your monthly result depending on it
- You measure on margin and incrementality, not just platform reporting
- You don't want to wait until your competitor has figured the channel out
Who we are
We build brands ourselves. And use that knowledge to scale others.
This isn't theory. This is execution experience. We run multiple brands ourselves - and apply the exact same systems for our clients.
We build and scale our own brands
Results across industries - from fashion to real estate
We deploy the same systems for clients
Small team, big impact - no overhead
Want to build this for your brand too?
No standard process. We work with a select number of companies – and build scalable growth together.
You speak directly with our team – no sales layer in between.
We work with a limited number of brands at a time.
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