Client case · E-commerce · Profit focus
From break-even to profitable within 12 months.
Afdekzeilwinkel was already generating revenue, but margins were thin. By steering on profit instead of revenue, the entire model changed.
From break-even to structurally profitable within 12 months, with lower costs and higher margins.
+128%
Revenue growth
+26.57%
POAS improvement
+92.58%
Gross profit ads
+124%
Growth bol.com
Starting point
Lots of revenue, little return.
Afdekzeilwinkel has been a well-known player in the market for PVC tarpaulins, covers and accessories for years. Revenue was flowing. But profit lagged behind.
High advertising costs, steering on revenue instead of profit, limited scalability and an inefficient structure meant growth didn't translate to results at the bottom line.
We flipped the entire model: Google Ads steered on POAS instead of ROAS, focus on highest-margin products, social ads as a supporting funnel and email marketing for retention and profit.
Everything aimed at one goal: profit.
Proof
No talk, just profit
We didn't shout louder. We steered smarter.
Google Shopping & Search
Visible in Shopping and Search on generic terms.
Meta Ads
Supporting funnel, focused on awareness and retargeting.
Meta Ads
Not blind scaling, but targeted at the audience.
The machine
This is how Afdekzeilwinkel went from break-even to profitable.
Every euro must deliver
Switch from ROAS to POAS. Only investing in profitable products, no budget waste.
- Switch from ROAS to POAS
- +26.57% better POAS
- +92.58% more gross profit
From cost center to profit machine
On bol.com we turned off ads and focused on margin and structure.
- Cost percentage from 35% to 17%
- +124% revenue on bol.com
- +186% margin improvement
Profit lives in repetition
Email marketing for retention and repeat purchases, SEO focused on AI search engines, and sharp steering on cost structure and margins.
- Flows for higher conversion and customer value
- SEO focused on ChatGPT, Perplexity and Google
- Continuous steering on cost structure and margins
Want this system on your brand?
Most brands that reach out to us already run campaigns, but aren't growing further, lack structure, or generate revenue but keep too little profit. We don't just look at revenue. We look at what's left.
- Concrete analysis of where you're leaving profit on the table
- We built this ourselves, so we know where it actually breaks
- Direct conversation with an entrepreneur, no sales funnel
What partners say
5-star reviews from brands we work with.
"We've been working together for over 1.5 years. The partnership feels like an extension of our company. They're proactive, think along with us and are focused on results (and they deliver), not on reports. Windrose isn't a standard agency, but a real growth partner. They build their own companies and brands and share that hands-on knowledge with us. That's why they look far beyond 'just traffic or revenue'. They support us in admin, import, customer service, logistics and day-to-day operations. That way multiple areas are tackled at once and different levers are pulled."
Paul
Owner · Afdekzeilwinkel
"Since early 2026 we've been working with WindroseHQ to accelerate the growth of SIZZ the brand through SEO, SEA and email marketing. Within four months we reached the number 1 position in Google for the search term 'dames longsleeve', above several large fashion retailers. A pleasant and knowledgeable team with a proactive approach and a lot of e-commerce expertise. A valuable partner for our growth!"
Bob
Co-owner · SIZZ The Brand
"Windrose is a really great partner to work with. We have them handle several marketing disciplines, and for each one they have a dedicated specialist. It doesn't feel like an external party, but like an extension of our own team. They take responsibility and actually think along, instead of just ticking off what's asked. In short: very happy with the collaboration. Good communication, the right structure, good results, and they also look at the long term. Definitely a recommendation!"
Ivo
Founder · IVONO
"Working with Windrose has been very positive. Their entrepreneurship, no-nonsense approach and expertise make them a reliable and valuable partner. They think proactively, move fast and know how to tackle complex challenges in a practical way."
Virgil
E-commerce · TI SENTO
"We've been working with WindroseHQ for about three years now and in that period we've made huge progress as a company. What I value most: they really think with you. Not from a 'billable hours' mindset, but with good questions and ideas. I've worked with several agencies — WindroseHQ makes the difference."
Remco
Owner · DiamondsByMe
"Six years as our partner and we've made great strides together! Especially this year we've seen huge growth and the partnership is rock solid. On to more wins together!"
Martijn
The Chesterfield Brand
"We've been working with Windrose on social ads for a long time. For the past 1.5 years also across e-commerce, where they act as a strategic partner and think along across the entire business."
Justin
E-commerce · Wovar
"Great partner with real added value in the online space!"
Lennart
Owner · Floer
"Worked with multiple agencies and never been as satisfied as with Windrose. Where many agencies limit themselves to media buying, Windrose actually helps you get to the next level. Short lines, fast execution. I'd recommend them to everyone — but I won't, because then they'd have less time for me, haha."
Erik
Owner · Frenky S
For who
Is this a fit for you?
For you if…
- Your revenue grows, but profit doesn't
- You steer on ROAS, but don't know what you actually keep
- Ad costs rise faster than your margin
- You feel money leaking, but don't know exactly where
Not for you if…
- ·You're looking for a cheap hourly rate
- ·You only want to steer on revenue, not margin
- ·Your brand has no product-market fit yet
- ·You want quick tricks instead of a system
Growth isn't a coincidence. It's a system.
In 30 minutes you'll see where your growth is being held back - and what can immediately improve.
During this conversation:
- Where your margin and scalability are being held back
- What's really holding back your ads, content and funnel
- Which choices you need to make to keep growing
Already working with an agency? We'll show you where you're still leaving profit on the table.
You'll speak directly with:
Dion
Client lead
10+ years scaling ambitious brands.
Enrico
Growth lead
Instantly spots where you're leaving revenue - and how to fix it.
Plan an introduction
We work with a select number of brands and focus on direct impact.
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