Client case · Dealer funnel · Lead gen
1000+ requests per month online demand that sells directly through dealers.
Floer doesn't sell directly to consumers, but through dealers. The challenge: creating demand and brand preference so consumers buy at a dealer.
Scalable growth through a strong funnel where online marketing directly drives offline sales through dealers.
1000+
Brochure requests per month
100.000+
Collection books requested
NL + BE
Active markets
Full funnel
Social, search and email
The brand
No webshop. No direct sales.
Floer is a Dutch flooring brand focused on high-quality, stylish floors, with a strong dealer network in the Netherlands and Belgium. All conversion happens offline, at the dealer.
The challenge wasn't direct conversion, but creating demand and brand preference. No direct e-commerce, traditional marketing hard to scale and little control over online demand generation.
The problem: how do you scale online marketing when sales happen offline? The answer: connect lead generation to physical dealers and fully set up marketing for demand creation instead of direct sales.
We don't build a webshop, we build demand. And that demand translates directly to sales at dealers.
Proof
No talk, just results
Ongoing partnership with scalable results: online demand that sells offline.
floer.nl
Premium brand, no direct checkout
Collection book request
Requested over 100,000 times
The approach
We don't build a webshop, we build demand.
Ads and structure
Meta ads as primary channel for top funnel and lead generation, complemented by Google Ads targeting generic and competitive search terms.
- Meta ads as primary channel
- Continuous creative testing
- Google Ads without shopping, targeting search demand
Content and conversion
Strong visual content focused on inspiration and interior experience. The collection book is the key conversion tool, requested over 100,000 times.
- Strong visual content: video and lifestyle imagery
- Collection book as key conversion tool
- Creatives also used across multiple channels
Email and operations
Automations after brochure and sample requests, actively following up leads toward purchase and lead generation connected to physical dealers.
- Automations after brochure and sample requests
- Actively following up leads toward purchase
- Efficient funnel: inspiration, request, purchase via dealer
"We don't build a webshop, we build demand. And that demand translates directly to sales at dealers."
WindroseHQ
Do you also sell through dealers without your own webshop?
Creating demand is harder than capturing demand. We build funnels that make online marketing directly contribute to offline sales.
- Concrete analysis of your current dealer funnel
- Honest advice: if we're not the right party, we say so
- Direct conversation with an entrepreneur, no sales funnel
What partners say
5-star reviews from brands we work with.
"Great partner with real added value in the online space!"
Lennart
Owner · Floer
"Since early 2026 we've been working with WindroseHQ to accelerate the growth of SIZZ the brand through SEO, SEA and email marketing. Within four months we reached the number 1 position in Google for the search term 'dames longsleeve', above several large fashion retailers. A pleasant and knowledgeable team with a proactive approach and a lot of e-commerce expertise. A valuable partner for our growth!"
Bob
Co-owner · SIZZ The Brand
"We've been working together for over 1.5 years. The partnership feels like an extension of our company. They're proactive, think along with us and are focused on results (and they deliver), not on reports. Windrose isn't a standard agency, but a real growth partner. They build their own companies and brands and share that hands-on knowledge with us. That's why they look far beyond 'just traffic or revenue'. They support us in admin, import, customer service, logistics and day-to-day operations. That way multiple areas are tackled at once and different levers are pulled."
Paul
Owner · Afdekzeilwinkel
"Windrose is a really great partner to work with. We have them handle several marketing disciplines, and for each one they have a dedicated specialist. It doesn't feel like an external party, but like an extension of our own team. They take responsibility and actually think along, instead of just ticking off what's asked. In short: very happy with the collaboration. Good communication, the right structure, good results, and they also look at the long term. Definitely a recommendation!"
Ivo
Founder · IVONO
"Working with Windrose has been very positive. Their entrepreneurship, no-nonsense approach and expertise make them a reliable and valuable partner. They think proactively, move fast and know how to tackle complex challenges in a practical way."
Virgil
E-commerce · TI SENTO
"We've been working with WindroseHQ for about three years now and in that period we've made huge progress as a company. What I value most: they really think with you. Not from a 'billable hours' mindset, but with good questions and ideas. I've worked with several agencies — WindroseHQ makes the difference."
Remco
Owner · DiamondsByMe
"Six years as our partner and we've made great strides together! Especially this year we've seen huge growth and the partnership is rock solid. On to more wins together!"
Martijn
The Chesterfield Brand
"We've been working with Windrose on social ads for a long time. For the past 1.5 years also across e-commerce, where they act as a strategic partner and think along across the entire business."
Justin
E-commerce · Wovar
"Worked with multiple agencies and never been as satisfied as with Windrose. Where many agencies limit themselves to media buying, Windrose actually helps you get to the next level. Short lines, fast execution. I'd recommend them to everyone — but I won't, because then they'd have less time for me, haha."
Erik
Owner · Frenky S
For who
Is this a fit for you?
For you if…
- You sell through dealers, but have no grip on online demand
- Marketing feels like a cost, not a growth engine
- Your competitor invests more, but you have better products
- Lead generation doesn't scale with your ambition
Not for you if…
- ·You're looking for a cheap hourly rate
- ·You'd rather optimize for ROAS while there's no webshop
- ·You want to outsource everything without moving along
- ·You want quick tricks instead of a system
Growth isn't a coincidence. It's a system.
In 30 minutes you'll see where your growth is being held back - and what can immediately improve.
During this conversation:
- Where your margin and scalability are being held back
- What's really holding back your ads, content and funnel
- Which choices you need to make to keep growing
Already working with an agency? We'll show you where you're still leaving profit on the table.
You'll speak directly with:
Dion
Client lead
10+ years scaling ambitious brands.
Enrico
Growth lead
Instantly spots where you're leaving revenue - and how to fix it.
Plan an introduction
We work with a select number of brands and focus on direct impact.
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