35% growth in 1 year – profitably scaled beyond borders
Kado Design had a strong brand and stable revenue, but no clear advertising and growth strategy. We built the foundation to grow structurally – in the Netherlands and beyond.
Profitable growth through a scalable ads structure, strong email retention and international expansion.
How it unfolded
- 1
First phase: Migration to Shopify and laying the foundation: new ads structure, feed management via Channable and central steering on new customers.
- 2
Second phase: Scale into international markets (DE, BE, FR) and retention engine via email and flows for higher CLTV.
Not every phase was growth - that's exactly where we made the biggest leaps.
Result
+35% growth
Profitably and internationally scaled in 12 months.
The brand
Kado Design
With a love for color, attention to fine materials and a sharp eye for detail, Kado Design offers a broad range of exclusive designs in (gift) packaging.
Strong brand, loyal customers – but no clear engine driving growth.
kadodesign.nl – colorful, premium and distinctive
Starting point
Where it got stuck
Kado Design had a strong brand and stable revenue, but the foundation underneath was outdated. A CMS blocking scale, campaigns without a clear strategy and barely any online expansion abroad.
- — Outdated CMS – no room for growth
- — No clear ads strategy
- — Limited online expansion abroad
The problem: a strong brand without a scalable foundation underneath.
Proof
No talk – just results
Profitable growth at home and abroad, powered by a strong foundation and a scalable engine.
+35%
Growth in 1 year
NL · DE · BE · FR
Active markets
Winst-gevend
Structurally on growth
Full funnel
Ads · Email · Lead gen
Sound familiar?
- —Strong brand, but no clear growth strategy underneath
- —Ads running, but no grip on what actually scales
- —Leaving foreign markets untapped because the foundation isn't in place
- —Existing customers aren't leveraged enough for repeat revenue
This is exactly what we help you with
We build this system together with you. No theory - execution.
You speak directly with the team. No sales layer.
The approach
From scattered campaigns to one scalable engine
Advice around the migration to Shopify. From there, we built the foundation for Google Ads, Social Ads, lead generation and email marketing with flows. All focused on new customers and retention.
Ads & structure
- → Google Ads rebuilt with focus on non-brand
- → Standard Shopping instead of PMAX for more control
- → Central product feed via Channable
- → Social campaign structure rebuilt + lead generation added
Google Shopping – visible on high-intent searches
Social + lead ads – new customers and database growth
Content & conversion
- → Focus on new customers at home and abroad
- → Creatives built around the distinctive, colorful brand
- → Lead generation via social to grow the email database
- → Landing pages tailored to campaign goal and market
Email & retention
- → Key role in steering on CLTV
- → Strong conversion through flows and campaign mailings
- → Essential for reactivating existing customers
- → Email as engine behind repeat purchases and recognition
Email campaign – on-brand and conversion-focused
International
Kado Design is active in multiple countries across Europe. Alongside strong growth in the Netherlands, Germany, Belgium and France also grew significantly.
For Germany we went a step further: the full website was localised – from product copy and categories to checkout and customer communication – so the brand feels genuinely German. That's where real growth begins.
- → Full localisation of the German website (not just translated)
- → Market-specific campaigns per country
- → Feed and translations centrally managed via Channable
- → Optimization on costs for external tooling and systems
German product page – fully localised
Why this is hard
Most brands don't fail on knowledge - but on execution
- —A strong brand doesn't automatically make you a growing brand
- —Without feed, structure and retention, growth stays a matter of luck
- —Foreign markets need more than just a translated site
This is exactly where we help.
Based on €10M+ brands we scale ourselves.
You'll immediately see where you're leaving profit on the table.
Want to build this for your brand too?
No standard process. We work with a select number of companies – and build scalable growth together.
You speak directly with our team – no sales layer in between.
We work with a limited number of brands at a time.
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