+48% growth in 12 months – by bringing structure where there was chaos
The Chesterfield Brand already had everything: a strong brand, great products and reach. What was missing was structure, oversight and one clear growth strategy.
+48% online growth in 12 months – with more control, better data and scalable campaigns.
How it unfolded
- 1
First phase: Optimization: structurally sharpened existing ads, product pages and feed.
- 2
Second phase: Scalable growth: new creatives, international campaigns and consistent profit per channel.
Not every phase was growth - that's exactly where we made the biggest leaps.
Result
+48%
Online growth in 12 months. Not from more budget – but from better structure.
The brand
The Chesterfield Brand
The Chesterfield Brand is a family business with a strong name in leather bags and timeless designs.
Craftsmanship and quality are central. The foundation was strong – but online there was still a lot of potential.
Starting point
Where it got stuck
The channels were running – but not together.
- — Google Ads, social and marketplaces worked separately
- — Data was fragmented
- — Product information inconsistent
- — No clear performance steering
No grip. No scale. And a lot of potential left on the table.
Product page – strong brand, strong foundation
Proof
No talk – just results
+48% growth within 12 months. Strong growth in France (+238%).
+48%
Online growth
+238%
Growth France
+215%
Growth bol.com
300+
Extra products Amazon
Sound familiar?
- —Your channels are running, but not growing together
- —Data is fragmented across platforms
- —You know there's more potential, but you lack oversight
- —Product data is not optimized
This is exactly what we help you with
We build this system together with you. No theory - execution.
You speak directly with the team. No sales layer.
The approach
From loose channels to one system
We brought everything together into one central growth strategy:
- → Google Ads
- → Social advertising
- → Marketplaces (Amazon, bol.com)
- → Data & content foundation
Not managed separately – but as one whole.
First the foundation – then scale
We didn't start with campaigns. We started with data.
- → Product information cleaned up
- → Titles, bullets and visuals optimized
- → Structure applied to the feed
This ensured that:
- → The webshop performed better
- → Marketplaces ran better
- → Campaigns finally became scalable
Google Ads
Completely rebuilt – from Performance Max to standard Shopping. More control, better data, scalable.
- → From Performance Max → standard Shopping
- → Less dependent on brand name
- → Focus on new customers
- → Central feed via Channable – one structure for all countries
Google Shopping – visible on generic search terms
Social Ads
- → New campaign structure
- → More insight per audience and country
- → Controlled scaling
Social ads – New Collection campaign
From side project to growth channel
Marketplaces were already there – but without direction. We:
- → Put 300+ extra products live on Amazon
- → Implemented consistent brand presentation
- → Optimized bol.com on price, delivery time and buy box
Result:
+215% growth on bol.com. More visibility, more revenue, more control.
Operations
This is where most agencies stop – and we start
We don't just look at marketing. We look at the entire system:
- → How your data is set up
- → How your feeds work
- → How you manage countries
- → Where you're losing margin
For Chesterfield that meant:
- → Central structure across multiple countries
- → Targeted growth per market (e.g. FR strongly scaled)
- → Fewer errors, lower costs, more control
We don't build campaigns. We build a system that works.
For you
What this means for you
Most brands that reach out to us:
- — already run campaigns (in-house or via an agency)
- — but aren't growing further
- — or lack structure and oversight
We often see:
- — disconnected channels that don't work together
- — content that doesn't convert
- — email that's underutilized
- — a webshop that's underperforming
We don't just take over ads or email. We look at the full picture – and build it so it actually scales.
Not as separate services, but as one system that works together.
This is where agencies often fail: they optimize one channel while the rest doesn't work.
We built this ourselves – so we know where it actually breaks.
You don't have to figure this out yourself. We've built this multiple times – and bring that framework to your brand.
The result:
- → more revenue from the same traffic
- → higher conversion
- → better retention
- → less waste in ads
We work closely with your team – or take it fully off your hands if needed.
Why this is hard
Most brands don't fail on knowledge - but on execution
- —Optimizing separate channels never leads to structural growth
- —Without clean data, decisions are guesses
- —Scaling internationally requires a system, not more budget
This is exactly where we help.
Based on €10M+ brands we scale ourselves.
You'll immediately see where you're leaving profit on the table.
Want to build this for your brand too?
No standard process. We work with a select number of companies – and build scalable growth together.
You speak directly with our team – no sales layer in between.
We work with a limited number of brands at a time.
More cases
