From 0 → 5200 sign-ups without a broker
102 apartments. 5200 interested leads. No broker, no dependency – just marketing.
We built the entire demand – from branding to sign-up.
How it unfolded
- 1
First phase: Positioning and lead funnel: audience, proposition and signup system set up.
- 2
Second phase: Scalable campaigns: 5,200 signups for 102 apartments, without a broker.
Not every phase was growth - that's exactly where we made the biggest leaps.
Result
0 → 5200
Sign-ups for 102 apartments. Within one launch phase.
The concept
The Urban Woods
The Urban Woods is a sustainable living concept. Not standard apartments – but flexible living, tailored to the user.
Built from wood. Surrounded by green. Designed for a new way of living.
theurbanwoods.com – sustainable living, repositioned
Starting point
Where it normally gets stuck
- — Dependent on brokers
- — Limited demand at launch
- — No brand awareness
- — Long vacancy as a result
The standard approach: hope a broker solves it. We chose a different path.
Proof
No broker. No dependency. Just demand.
5200
Sign-ups
102
Apartments
Top 10
SEO "apartments Delft"
3800+
LinkedIn followers
Sound familiar?
- —You depend on brokers for your sales
- —Brand awareness is missing with your target audience
- —Your project is strong, but nobody knows it
- —Traditional marketing doesn't fit your concept
This is exactly what we help you with
We build this system together with you. No theory - execution.
You speak directly with the team. No sales layer.
The approach
We built the demand
- — Branding and positioning
- — Website + conversion funnel
- — SEO + content strategy
- — Social lead campaigns
- — LinkedIn organic growth
Everything aimed at one goal: sign-ups.
Ads & lead gen
From visibility to sign-up
Via Meta and LinkedIn:
- — Targeted lead campaigns
- — Audience validation
- — Direct conversion to sign-up
5200 sign-ups without intermediary.
SEO
Discoverable when it matters
- — Top 10 ranking on "apartments Delft"
- — Strong technical foundation
- — Strategic link building
SEO as a structural lead driver.
Positioning
From broker to marketing
Traditional
- → Dependent on external parties
- → High commissions
- → No control over demand
With Windrose
- → Full control
- → Direct demand
- → Higher efficiency
Scaling
Ready for multiple cities
After Delft:
The model stays the same.
For you
What this means for you
Most brands that reach out to us:
- — already run campaigns (in-house or via an agency)
- — but aren't growing further
- — or lack structure and oversight
- — or are dependent on external parties (brokers / platforms)
We create demand – we don't wait for it.
If we can create demand for 102 apartments from scratch – what do you think we can do for your brand?
Why this is hard
Most brands don't fail on knowledge - but on execution
- —Without marketing you depend on third parties
- —Creating demand for real estate requires a different approach
- —Most developers underestimate the power of digital lead gen
This is exactly where we help.
Based on €10M+ brands we scale ourselves.
You'll immediately see where you're leaving profit on the table.
Want to build this for your brand too?
No standard process. We work with a select number of companies – and build scalable growth together.
You speak directly with our team – no sales layer in between.
We work with a limited number of brands at a time.
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