Client case: The Urban Woods · Own concept · Real estate · Lead gen

    Own concept · Real estate · Lead gen

    From 0 to 5200 sign-ups without a broker.

    102 apartments. 5200 interested leads. No broker, no dependency, just marketing.

    We built the entire demand, from branding to sign-up. Fully booked within one launch phase.

    Plan an introduction
    Based on €10M+ brands we scale ourselves
    You immediately see where you're leaving profit
    The Urban Woods Delft
    The Urban Woods website

    5200

    Sign-ups

    102

    Apartments

    Top 10

    SEO "apartments Delft"

    3800+

    LinkedIn followers

    The concept

    Sustainable living, without a broker at the wheel.

    The Urban Woods is a sustainable living concept: not standard apartments, but flexible living, built from wood and surrounded by green. Designed for a new way of living.

    The standard approach in real estate depends on brokers: limited demand at launch, no brand awareness and long vacancy as a result. We chose a different path.

    We built branding, website, funnel, SEO and social channels as one system, aimed at one goal: sign-ups.

    We create demand, we don't wait for it.

    Proof

    No broker. No dependency. Just demand.

    theurbanwoods.com

    theurbanwoods.com

    Sustainable living, repositioned.

    The approach

    This is how we built demand.

    01 Positioning

    Branding and positioning

    From broker to marketing: full control over demand instead of depending on an external party.

    • Sharp target audience and proposition
    • Brand identity built from scratch
    • Full control over demand
    02 Discoverability

    Website, funnel and SEO

    A conversion funnel that guides visitors to sign-up, with SEO as a structural lead driver.

    • Website and conversion funnel built
    • Top 10 on "apartments Delft"
    • Strong technical foundation and link building
    03 Reach

    Social lead gen and LinkedIn

    Targeted lead campaigns on Meta and LinkedIn, combined with organic brand growth.

    • Targeted lead campaigns on Meta and LinkedIn
    • Audience validated and converted
    • 3800+ LinkedIn followers built organically

    Ads & lead gen

    From visibility to sign-up

    Via Meta and LinkedIn: targeted lead campaigns, audience validation and direct conversion to sign-up.

    5200 sign-ups without an intermediary.

    The Urban Woods Meta ad 1
    The Urban Woods Meta ad 2

    Want to create demand for your project?

    If we can create demand for 102 apartments from scratch, what do you think we can do for your brand? We look honestly at whether we're a fit.

    • Concrete analysis of where you're leaving demand on the table
    • Honest advice: if we're not the right party, we say so
    • Direct conversation with a growth partner, no sales funnel
    Plan an introduction
    Based on €10M+ brands we scale ourselves
    You immediately see where you're leaving profit

    What partners say

    5-star reviews from brands we work with.

    Google Reviews · verified clients

    "Since early 2026 we've been working with WindroseHQ to accelerate the growth of SIZZ the brand through SEO, SEA and email marketing. Within four months we reached the number 1 position in Google for the search term 'dames longsleeve', above several large fashion retailers. A pleasant and knowledgeable team with a proactive approach and a lot of e-commerce expertise. A valuable partner for our growth!"

    Bob

    Co-owner · SIZZ The Brand

    "We've been working together for over 1.5 years. The partnership feels like an extension of our company. They're proactive, think along with us and are focused on results (and they deliver), not on reports. Windrose isn't a standard agency, but a real growth partner. They build their own companies and brands and share that hands-on knowledge with us. That's why they look far beyond 'just traffic or revenue'. They support us in admin, import, customer service, logistics and day-to-day operations. That way multiple areas are tackled at once and different levers are pulled."

    Paul

    Owner · Afdekzeilwinkel

    "Windrose is a really great partner to work with. We have them handle several marketing disciplines, and for each one they have a dedicated specialist. It doesn't feel like an external party, but like an extension of our own team. They take responsibility and actually think along, instead of just ticking off what's asked. In short: very happy with the collaboration. Good communication, the right structure, good results, and they also look at the long term. Definitely a recommendation!"

    Ivo

    Founder · IVONO

    "Working with Windrose has been very positive. Their entrepreneurship, no-nonsense approach and expertise make them a reliable and valuable partner. They think proactively, move fast and know how to tackle complex challenges in a practical way."

    Virgil

    E-commerce · TI SENTO

    "We've been working with WindroseHQ for about three years now and in that period we've made huge progress as a company. What I value most: they really think with you. Not from a 'billable hours' mindset, but with good questions and ideas. I've worked with several agencies — WindroseHQ makes the difference."

    Remco

    Owner · DiamondsByMe

    "Six years as our partner and we've made great strides together! Especially this year we've seen huge growth and the partnership is rock solid. On to more wins together!"

    Martijn

    The Chesterfield Brand

    "We've been working with Windrose on social ads for a long time. For the past 1.5 years also across e-commerce, where they act as a strategic partner and think along across the entire business."

    Justin

    E-commerce · Wovar

    "Great partner with real added value in the online space!"

    Lennart

    Owner · Floer

    "Worked with multiple agencies and never been as satisfied as with Windrose. Where many agencies limit themselves to media buying, Windrose actually helps you get to the next level. Short lines, fast execution. I'd recommend them to everyone — but I won't, because then they'd have less time for me, haha."

    Erik

    Owner · Frenky S

    For who

    Is this a fit for you?

    For you if…

    • You depend on brokers or external parties for your sales
    • Your project is strong, but brand awareness is missing
    • You want control over demand instead of waiting for it
    • You're thinking about scaling to multiple locations or projects

    Not for you if…

    • ·You're looking for a cheap hourly rate
    • ·You want to outsource everything without moving along
    • ·Your project has no clear proposition
    • ·You want quick tricks instead of a system

    Growth isn't a coincidence. It's a system.

    In 30 minutes you'll see where your growth is being held back - and what can immediately improve.

    ★★★★★5.0 on Googlebuilt on our own brands TOV (€0 → €11.7M) and ETQ (€2M → €12.4M)

    During this conversation:

    • Where your margin and scalability are being held back
    • What's really holding back your ads, content and funnel
    • Which choices you need to make to keep growing

    Already working with an agency? We'll show you where you're still leaving profit on the table.

    You'll speak directly with:

    Dion - Client lead

    Dion

    Client lead

    10+ years scaling ambitious brands.

    Enrico - Growth lead

    Enrico

    Growth lead

    Instantly spots where you're leaving revenue - and how to fix it.

    Plan an introduction

    We work with a select number of brands and focus on direct impact.

    We review your website, campaigns and opportunities beforehand - so we enter the conversation with concrete improvements