Own brand · D2C · Shopify
From €0 to €11.7M revenue we built this brand ourselves.
TOV was built from scratch by our team. From first collection to international scale, everything managed in-house.
€11.7M revenue in 24 months. Scalable model, rolled out internationally, focused on profitability.
€11.7M
Revenue in 24 months
€0 →
Built from zero, in-house
~25%
Of revenue from email
NL · DE · FR
Active markets
The brand
No dropshipping. No tricks.
We're building a jewelry brand that stands for strength, ambition and identity. We're building a brand people wear daily, and identify with.
From day 1 we don't run on brand name but on generic demand. That means: you have to actually be better than the rest. We continuously test: new hooks, new creatives, new angles.
We set up and optimized everything ourselves: Shopify as foundation, Meta and Google Ads with non-brand focus, strong content and creatives, Klaviyo for email and retention, and a lean operation without unnecessary costs.
We make mistakes. But we don't stop, and that's exactly why it works.
The machine
A scalable growth machine.
Growth on generic demand
Meta and Google Ads built from day 1, with a focus on non-brand instead of brand name.
- Non-brand focus instead of brand name
- Continuous testing of hooks and creatives
- Steering on data: scaling strong products
~25% of revenue from email
Flows, campaigns and retention strategy, multilingual and split per country. A large part of the profit sits here, not in ads.
- Flows: abandoned cart, welcome and more
- Multilingual, lists split per country
- Klaviyo for email and retention
The whole system, not just marketing
Fulfilment, customer service and payment optimization, selling worldwide with focus on NL, DE and FR.
- Fulfilment external and set up to scale
- Customer service partly automated with AI
- Payment optimization: Shopify, Mollie, PayPal
Proof
No talk, just numbers
Real dashboards. No polished agency slides.
Shopify revenue 2025
€11.7M
Klaviyo (Nov + Dec 2025)
~25% of revenue from email
Want to see how we build a brand from scratch?
TOV is our own brand. We apply the same approach to brands we support as a growth partner: ads, email and the operations around it.
- Concrete analysis of where you're leaving revenue and margin on the table
- Honest advice: if we're not the right party, we say so
- Direct conversation with an entrepreneur, no sales funnel
What partners say
5-star reviews from brands we work with.
"Since early 2026 we've been working with WindroseHQ to accelerate the growth of SIZZ the brand through SEO, SEA and email marketing. Within four months we reached the number 1 position in Google for the search term 'dames longsleeve', above several large fashion retailers. A pleasant and knowledgeable team with a proactive approach and a lot of e-commerce expertise. A valuable partner for our growth!"
Bob
Co-owner · SIZZ The Brand
"We've been working together for over 1.5 years. The partnership feels like an extension of our company. They're proactive, think along with us and are focused on results (and they deliver), not on reports. Windrose isn't a standard agency, but a real growth partner. They build their own companies and brands and share that hands-on knowledge with us. That's why they look far beyond 'just traffic or revenue'. They support us in admin, import, customer service, logistics and day-to-day operations. That way multiple areas are tackled at once and different levers are pulled."
Paul
Owner · Afdekzeilwinkel
"Windrose is a really great partner to work with. We have them handle several marketing disciplines, and for each one they have a dedicated specialist. It doesn't feel like an external party, but like an extension of our own team. They take responsibility and actually think along, instead of just ticking off what's asked. In short: very happy with the collaboration. Good communication, the right structure, good results, and they also look at the long term. Definitely a recommendation!"
Ivo
Founder · IVONO
"Working with Windrose has been very positive. Their entrepreneurship, no-nonsense approach and expertise make them a reliable and valuable partner. They think proactively, move fast and know how to tackle complex challenges in a practical way."
Virgil
E-commerce · TI SENTO
"We've been working with WindroseHQ for about three years now and in that period we've made huge progress as a company. What I value most: they really think with you. Not from a 'billable hours' mindset, but with good questions and ideas. I've worked with several agencies — WindroseHQ makes the difference."
Remco
Owner · DiamondsByMe
"Six years as our partner and we've made great strides together! Especially this year we've seen huge growth and the partnership is rock solid. On to more wins together!"
Martijn
The Chesterfield Brand
"We've been working with Windrose on social ads for a long time. For the past 1.5 years also across e-commerce, where they act as a strategic partner and think along across the entire business."
Justin
E-commerce · Wovar
"Great partner with real added value in the online space!"
Lennart
Owner · Floer
"Worked with multiple agencies and never been as satisfied as with Windrose. Where many agencies limit themselves to media buying, Windrose actually helps you get to the next level. Short lines, fast execution. I'd recommend them to everyone — but I won't, because then they'd have less time for me, haha."
Erik
Owner · Frenky S
For who
Is this a fit for you?
For you if…
- You want to build a brand, not just run campaigns
- You want to steer on margin and LTV, not just revenue
- You want to scale internationally without it feeling like a leap of faith
- You want a growth partner who also thinks about operations
Not for you if…
- ·You're looking for a cheap hourly rate
- ·You want to outsource everything without moving along
- ·Your brand has no product-market fit yet
- ·You want quick tricks instead of a system
Growth isn't a coincidence. It's a system.
In 30 minutes you'll see where your growth is being held back - and what can immediately improve.
During this conversation:
- Where your margin and scalability are being held back
- What's really holding back your ads, content and funnel
- Which choices you need to make to keep growing
Already working with an agency? We'll show you where you're still leaving profit on the table.
You'll speak directly with:
Dion
Client lead
10+ years scaling ambitious brands.
Enrico
Growth lead
Instantly spots where you're leaving revenue - and how to fix it.
Plan an introduction
We work with a select number of brands and focus on direct impact.
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