From €0 to €11.7M revenue – we built this brand ourselves
TOV was built from scratch by our team. From first collection to international scale – everything managed in-house.
€11.7M revenue in 24 months. Scalable model, rolled out internationally, focused on profitability.
How it unfolded
- 1
First phase: Brand building from zero: positioning, content and first paid funnel that works.
- 2
Second phase: Scalable growth via email, retention and expansion of the product line.
Not every phase was growth - that's exactly where we made the biggest leaps.
Result
€0 → €11.7M
Revenue growth in 24 months. Own brand – built and scaled ourselves.
The brand
We are TOV
We're building a jewelry brand that stands for strength, ambition and identity.
No dropshipping. No tricks. We're building a brand people wear daily – and identify with.
Proof
No talk – just numbers
Real dashboards. No polished agency slides.
Shopify revenue 2025 – €11.7M
Klaviyo (Nov + Dec 2025) – ~25% of revenue from email
The machine
A scalable growth machine
We set up and optimized everything ourselves:
- → Shopify as foundation
- → Meta & Google Ads (non-brand focus)
- → Strong content and creatives
- → Klaviyo for email & retention
- → Lean operation without unnecessary costs
We don't build this once – we continuously improve it.
Sound familiar?
- —You want to build a brand, but it stays at campaigns
- —Revenue grows, but margin is under pressure
- —You run ads, but retention is missing
- —Scaling internationally feels like a leap of faith
This is exactly what we help you with
We build this system together with you. No theory - execution.
You speak directly with the team. No sales layer.
Ads & structure
Built from day 1. We don't run on brand name but on generic demand. That means: you have to actually be better than the rest.
We continuously test: new hooks, new creatives, new angles.
We make mistakes. But we don't stop – and that's exactly why it works.
Valentine social ads – translated and split per market
Content & conversion
In this market you don't win on ads alone. We invest heavily in product visuals, branding, landing pages and collections.
We steer on data: high returns → improve or kill. Weak products → out. Strong products → scale.
That's how you build a brand, not a campaign.
Product page – optimized for conversion
Email & retention
Although TOV is new, email is growing fast. ~25% of revenue now comes from email.
We build flows (abandoned cart, welcome, etc.), campaigns and retention strategy. Multilingual – lists split per country.
A large part of the profit sits here – not in ads.
Email campaigns – multilingual, split per market
Operations
More than marketing – we build the entire system
We sell worldwide, with focus on NL, DE and FR. In Germany, TOV is now bigger than in the Netherlands.
But this only works when the backend is right. We help with that too:
- → Fulfilment setup (external, scalable)
- → Customer service (partly automated with AI)
- → Payment optimization (Shopify, Mollie, PayPal)
- → Operational efficiency
We look beyond marketing. We look at where you're leaving money on the table – and fix it.
Sometimes we pay for ourselves just by cutting costs.
For you
What this means for you
Most brands that reach out to us:
- — already run campaigns (in-house or via an agency)
- — but aren't growing further
- — or lack structure and oversight
We often see:
- — disconnected channels that don't work together
- — content that doesn't convert
- — email that's underutilized
- — a webshop that's underperforming
We don't just take over ads or email. We look at the full picture – and build it so it actually scales.
Not as separate services, but as one system that works together.
This is where agencies often fail: they optimize one channel while the rest doesn't work.
We built this ourselves – so we know where it actually breaks.
You don't have to figure this out yourself. We've built this multiple times – and bring that framework to your brand.
The result:
- → more revenue from the same traffic
- → higher conversion
- → better retention
- → less waste in ads
We work closely with your team – or take it fully off your hands if needed.
Why this is hard
Most brands don't fail on knowledge - but on execution
- —There's no system behind the decisions
- —Execution is inconsistent
- —Focus is on the wrong priorities
- —Too many loose tools, too little coherence
This is exactly where we help.
Based on €10M+ brands we scale ourselves.
You'll immediately see where you're leaving profit on the table.
Want to build this for your brand too?
No standard process. We work with a select number of companies – and build scalable growth together.
You speak directly with our team – no sales layer in between.
We work with a limited number of brands at a time.
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