Summary
- 1The complete Shopify stack behind ETQ Amsterdam & TOV Essentials
- 2€24M+ revenue with a lean team of 6 FTE
- 3Every tool has a purpose - no overkill, no bloat
- 4The real edge isn't in the tools, but in how you connect them
- 5Including custom AI layer and internal automations
The problem
Many agencies talk about growth. We show you how we build it. This is literally the stack behind our own brands. ETQ Amsterdam and TOV Essentials. Together good for €24M+ revenue. With a team of 6. This generates revenue every single day. No theory. And the insight? You don't need a bigger stack. You need a better stack.
Sound familiar?
This is what we see at almost every brand before we start:
- You have 20+ apps installed but actually use 5
- Your tracking is messy and you don't know which channel actually works
- Your email runs on autopilot but barely delivers
- You have no system for upsells, reviews or retention
- Your customer service takes more time than it should
- You do A/B testing but not structurally
What goes wrong
- Installing tools without a strategy behind them
- Not having tracking in order yet making budget decisions
- Treating email as an afterthought instead of a profit channel
- Not actively collecting and using reviews
- Not optimizing product pages for conversion
- Handling customer service manually when it can be automated
- Managing inventory on gut feeling instead of data
Approach
Every tool has a purpose. No bloat, no overkill. This is what's running.
Foundation: Shopify
Everything starts with a stable foundation. Shopify is our base. Product management, checkout, scalability - it just works. No custom builds nobody can maintain. No legacy systems. A platform that scales with you.
- Shopify as core platform for everything
- Stable, scalable, maintainable
- No overengineering
Tracking & data: Analyzify
What you don't measure, you can't scale. Analyzify gives us better tracking quality for GA4 and Google Ads. More data for Meta, Google and Klaviyo. Better attribution. Better decisions. Without good tracking you're steering blind.
- GA4 + Google Ads tracking via Analyzify
- Better data for all channels
- Attribution that's accurate
Email & retention: Klaviyo
Email isn't a channel. It's your profit machine. Klaviyo runs our flows, campaigns and retention. Automated where possible. Personal where needed. This structurally delivers 30-40% of total revenue.
- Flows for every stage of the customer journey
- Campaigns that convert
- Retention as structural revenue driver
Reviews & trust: Judge.me
People trust other customers more than your brand. Judge.me collects reviews, photos and UGC. Integrated on product pages. Social proof that converts.
- Actively collect reviews after purchase
- Use photo reviews and UGC
- Social proof on every product page
Conversion & merchandising: ST Product Sort + Upsell AMP
What you show = what you sell. ST: Product & Collection Sort puts bestsellers on top, manages by stock and sets strategic order. Upsell (AMP) provides relevant upsells and checkout optimization. Extra revenue is in the moment someone already wants to buy.
- Bestsellers automatically on top
- Stock-driven merchandising
- Upsells at the right moment
Returns, service & AI
Returnista handles the return process with less friction. Returns are part of your conversion, not just costs. Gorgias bundles all customer service in one inbox. Minimal AI handles email and DMs. Phone we still do ourselves. Automate where you can. Human where you must.
- Return process with less friction (Returnista)
- All channels in one inbox (Gorgias)
- AI for mail and DM, phone stays human
Testing, inventory & dashboards
Elevate A/B Testing for continuous optimization. You don't grow through assumptions. You grow through testing. Prediko for demand forecasting and optimal inventory. Less overstock, less out-of-stock, more returns. Good marketing is worthless without the right inventory. Triple Whale for daily updates on CAC, profit and new customers. We use it simply. No overkill. You don't need to measure everything. Just what matters.
- A/B testing as structural process (Elevate)
- Demand-driven inventory (Prediko)
- Simple dashboards that matter (Triple Whale)
The stack you don't see
On top of this we've built a custom AI layer that speeds up processes and uses data smarter. Internal automations. Custom workflows. Our real edge isn't in the tools. It's in how we connect them. Then there are the supporting apps: FeedFix for feeds, Search & Discovery, Yoast SEO, SC Easy Redirects, Pandectes GDPR, Bundles, Checkout Blocks, Grapevine Surveys, Mechanic, Stocky and Translate & Adapt. Tools support. They don't determine your success.
- Custom AI layer for faster processes
- Internal automations and custom workflows
- Supporting apps where needed, no more
Result
The tools aren't the difference. Anyone can build this stack. Few people use it well. The difference is in choices, structure, consistency and optimization. The stack is the same. The execution isn't.
Revenue own brands on this stack
FTE running this team
Revenue from email (Klaviyo)
Secrets in this stack
What this means for you
You probably already have many of these tools. But are you using them fully? That's where your growth is. Not in more tools. But in better execution of what you already have.
- You have a Shopify store but your stack feels messy
- You have tools installed you barely use
- Your tracking isn't in order
- Your email isn't delivering what it should
- You want to know what a €24M stack looks like
- You're looking for a partner who does it themselves too
Who we are
We build brands ourselves. And use that knowledge to scale others.
This isn't theory. This is execution experience. We run multiple brands ourselves - and apply the exact same systems for our clients.
We build and scale our own brands
Results across industries - from fashion to real estate
We deploy the same systems for clients
Small team, big impact - no overhead
Want to build this for your brand too?
No standard process. We work with a select number of companies – and build scalable growth together.
You speak directly with our team – no sales layer in between.
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