This is where most brands get stuck
- You're growing, but your margin isn't keeping up
- Your marketing runs, but doesn't scale
- You don't know where money is leaking
- Your team grows, but output doesn't
In 30 minutes you'll see:
- Where you're leaving revenue on the table
- What creates immediate impact
- What to stop or scale up
Summary
- 1Situation: email contributed less than 5% to total revenue
- 2Problem: no structure, no automations, no strategy
- 3Approach: Klaviyo + 25 automations + segmentation + campaign system
- 4Result: ~40% of total revenue now comes from email
- 5Impact: structurally higher margins, less dependent on paid
The problem
At ETQ Amsterdam, email barely contributed. A few flows were running but never optimized. Campaigns were sent ad hoc - if anything went out at all. There was no strategy, no calendar, no segmentation. Email was treated as an afterthought. The result: less than 5% of revenue came from email, while the brand had more than enough traffic and customers to structurally extract much more.
You know email matters. But it feels like an afterthought. There's always something more urgent. Meanwhile, you're structurally leaving revenue on the table from customers you already have.
Sound familiar?
This is what we see at almost every brand before we start:
- Too few or no automations active
- Flows are running but never optimized
- No clear email marketing calendar
- Only focus on big moments (Black Friday, launches)
- No insight into what works - data is missing
- Email is not used for brand building
- No segmentation - everyone gets the same
You're probably here
You're doing €1M-€10M revenue. Ads are running. But email? That's a missed opportunity costing you money every month.
- Email contributes less than 10% to your revenue
- You keep paying for customers you already have
- Your flows are 'on' but not performing
- Every extra euro in ads feels heavier
This is exactly the situation where we make the difference.
What goes wrong
- Email is not seen as a growth channel
- Flows are missing or only 'half on'
- Campaigns are sent ad hoc
- No segmentation - everyone gets the same
- No clear strategy or structure
- You keep paying for the same customers over and over
- Your growth stays dependent on ads
- Your profit lags behind
Hidden profit
Where you're leaving money right now
Say you have 50,000 customers in your database. 95% never hear from you again after the first purchase. With an average order value of €120 and a repeat purchase rate of 15% instead of 5%, you're looking at €600K+ extra revenue per year. Without extra ad spend.
Approach
No loose actions, but a system that delivers structural results.
Automations
We built and activated ~25 automations. Not just set up, but continuously optimized. The difference between a flow that's 'on' and a flow that performs can mean a doubling in revenue.
- Welcome series, abandoned cart, browse abandonment, post-purchase, winback
- Each flow continuously tested and optimized for conversion
- Segmentation within flows based on behavior and customer value
- Conditional splits and timing optimized per segment
Campaign structure
No more random newsletters. We built an always-on campaign calendar that runs year-round. The right message, to the right person, at the right moment.
- Fixed campaign calendar with weekly sends
- Campaigns per moment: season, launches, sales, content
- Segmentation per audience: engaged, VIP, inactive, new
- A/B testing on subject line, content and timing
Content & design
Email isn't just sending - it's full production. At Windrose, our in-house designers create every email. From concept to pixel-perfect design. That's the difference between an email that gets opened and one that converts.
- In-house design team for all email creatives
- Templates in Figma - quickly scalable and consistent
- Content aligned with brand, audience and market
- From abandoned cart to seasonal campaigns - everything on-brand
Example: Automations
Abandoned cart flow with conditional splits
Example: Campaigns
April Essentials - monthly campaign
Easter Sale - seasonal campaign
Abandoned cart email - 9.5% placed order rate
Design & templates
7 email templates in Figma - ready for fast production
Why this doesn't work without a system
Email marketing isn't hard to start. It's hard to do consistently. Most brands build a few flows, send some campaigns, then stop. Not from unwillingness - but because the system is missing.
- Flows are set up but never optimized
- Campaigns are ad hoc instead of structural
- No capacity for design, copy and testing
This is exactly what we help you with
We build this system together with you. No theory - execution.
You speak directly with the team. No sales layer.
Result
This isn't a short spike - but a system that structurally generates revenue and increases margin per customer.
Of total revenue from email
Email revenue in 6 months
Active automations
System runs automatically
Behind the scenes
Not everything worked right away. We tested, adjusted and kept building. Not every month was growth - but every month brought insight and improvement. That's exactly where the biggest leaps came from.
What this means for you
You don't need to be a €12M brand to act on this. If you sell online and run ads, you're probably leaving money on the table in retention.
- You're already running ads (in-house or via an agency)
- But you're stuck in growth - the next step is unclear
- Email is underutilized or runs without strategy
- You're getting too little from existing customers
- There's no retention structure - only loose actions
- Focus is on traffic, not on revenue per customer
- You're leaving revenue on the table that's already yours
Who we are
We build brands ourselves. And use that knowledge to scale others.
This isn't theory. This is execution experience. We run multiple brands ourselves - and apply the exact same systems for our clients.
We build and scale our own brands
Results across industries - from fashion to real estate
We deploy the same systems for clients
Small team, big impact - no overhead
Closing note
This isn't a trick - it's how we grow structurally.
Growth is rarely linear. Not every month is growth, but every month brings insight and improvement. We work with a select number of brands so we can stay focused on what truly works.
Want to build this for your brand too?
No standard process. We work with a select number of companies – and build scalable growth together.
You speak directly with our team – no sales layer in between.
We work with a limited number of brands at a time.
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