The P&L check: where your margin leaks in payment costs, fulfilment and logistics
Revenue says nothing about margin. This is the fixed framework we use to review a webshop's P&L: payment costs (PSP), fulfilment and logistics, per channel and per country.
This is where most brands get stuck
- You're growing, but your margin isn't keeping up
- Your marketing runs, but doesn't scale
- You don't know where money is leaking
- Your team grows, but output doesn't
In 30 minutes you'll see:
- Where you're leaving revenue on the table
- What creates immediate impact
- What to stop or scale up
Summary
- 1Growing revenue often hides shrinking margin - without a P&L check you won't see it.
- 2The P&L check looks at three cost blocks: payment costs (PSP), fulfilment and logistics.
- 3After that we build the complete P&L, per channel and per country.
- 4Margin per SKU, per channel and per market shows exactly where to adjust.
- 5This is the same framework we use on our own brands and with clients.
Revenue is not margin
Many brands manage by revenue, ROAS or conversion rate. Those are useful signals, but they say nothing about what's left at the bottom line. Payment costs (PSP), fulfilment and logistics often differ per channel and per country, and that's exactly where untracked margin sits. A webshop can grow in revenue and shrink in profit at the same time, without that ever showing up on the dashboard.
Sound familiar?
This is what we see at almost every brand before we start:
- You know your revenue per channel, but not your margin per channel.
- Payment costs (PSP) sit as a single line in the books, not broken down by method or country.
- Fulfilment costs rise with revenue, but nobody has calculated whether that's proportional.
- International shipping costs differ per country, but that's not translated back into margin per market.
Approach
The fixed framework we use on our own brands, and that we also deploy with clients.
Payment costs (PSP)
We put all payment methods and providers side by side and calculate the real cost per transaction and per country.
- Cost per payment method mapped
- PSP rates compared per country
Fulfilment and logistics
We map fulfilment and shipping costs against revenue and order size, per channel and per destination.
- Cost per order and per country mapped
- Return costs included in the calculation
Complete P&L
All cost items together produce margin per SKU, per channel and per market - the basis to steer with precision.
- Margin per SKU made visible
- Margin per channel and per market made visible
This is exactly what we help you with
We build this system together with you. No theory - execution.
You speak directly with the team. No sales layer.
Calculator
Quick P&L check
Fill in your own numbers. No benchmarks are prefilled - this is your calculation.
Total costs (%)
0.0%
Total costs (€/month)
€0
Left for the rest of your P&L
€0 (100.0%)
This is a first indication based on three cost items. The full P&L check goes further: per channel, per country and per SKU.
What this means for you
This is for you if your webshop is growing in revenue, but you're not sure whether margin is keeping up.
- You have no overview of margin per channel or per country
- Your payment costs (PSP) sit as a single line in the books
- You don't know whether fulfilment and logistics costs grow proportionally
- You want a concrete, repeatable check instead of loose reports
Who we are
We build brands ourselves. And use that knowledge to scale others.
This isn't theory. This is execution experience. We run multiple brands ourselves - and apply the exact same systems for our clients.
We build and scale our own brands
Results across industries - from fashion to real estate
We deploy the same systems for clients
Small team, big impact - no overhead
Closing note
This isn't a trick - it's how we grow structurally.
Growth is rarely linear. Not every month is growth, but every month brings insight and improvement. We work with a select number of brands so we can stay focused on what truly works.
Want to build this for your brand too?
No standard process. We work with a select number of companies – and build scalable growth together.
You speak directly with our team – no sales layer in between.
We work with a limited number of brands at a time.
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