Summary
- 1Most brands choose an email platform based on price or features
- 2Klaviyo isn't a 'newsletter tool' - it's a retention engine
- 3The power is in data, segmentation and automations - not in templates
- 4We run Klaviyo on our own brands - and see the results daily
- 5Email isn't an afterthought. It's your most profitable channel - if you use it right
The problem
Most brands treat email as an afterthought. A tool is running, an occasional newsletter goes out, and that's it. The platform does 'something' - but nobody knows exactly what. There's no strategy. No segmentation. No flows that are actually optimized. The result: email contributes 2-5% to total revenue. While for brands that take it seriously it can be 20-40%. That difference isn't in the tool. It's in how you use the tool. And that starts with the right platform.
Sound familiar?
This is what we see at almost every brand before we start:
- Your email platform does 'something' but you don't know exactly what
- Segmentation is limited to 'all customers' and 'VIP'
- Flows are running but not optimized
- You can't clearly link email to revenue
- Your platform integrates poorly with your webshop
What goes wrong
- Choosing email platform based on price instead of capabilities
- Not using e-commerce data in your emails
- Ignoring segmentation - everyone gets the same email
- Setting up flows once and never touching them again
- Seeing email as a cost center instead of revenue channel
- No A/B testing - never knowing what works
Approach
Klaviyo isn't a magic solution. But it's the best platform if you want to seriously use email as a revenue channel.
Data as foundation
Klaviyo syncs in real-time with your Shopify (or other) webshop. Every view, click, purchase and browse session is linked to a customer profile. That means: you know exactly who does what - and can act on it.
- Real-time sync with Shopify, WooCommerce, Magento
- Customer profiles with complete behavior overview
- Predictive analytics: expected order date, CLV, churn risk
Segmentation that works
Not 'all customers' vs 'VIP'. But segments based on behavior, purchase history, engagement and predicted value. Every customer gets what's relevant - not what happened to be scheduled.
- Dynamic segments based on behavior and data
- RFM analysis (Recency, Frequency, Monetary)
- Segmentation by country, language and product preference
Automations that convert
Welcome series, abandoned cart, browse abandonment, post-purchase, winback, sunset - all optimized for conversion. Not 'set and forget'. But continuously test and improve.
- 20+ automations as foundation
- Conditional splits based on behavior
- A/B testing on every flow
- Continuous optimization on placed order rate
Revenue attribution
With Klaviyo you see exactly which flow, which campaign and which email generates revenue. No assumptions. You know what works and what doesn't - and can adjust.
- Revenue per flow and per campaign visible
- Clear attribution - no guesswork
- Data-driven decisions about content and timing
Proof
Not theory - this is what email actually generates
We don't just use Klaviyo for clients. We run it ourselves on our own brands.
Klaviyo revenue contribution ETQ Amsterdam
ETQ Amsterdam
- ~25% of revenue from email (Klaviyo)
- Structural flows + campaigns
- International segmentation per market
Klaviyo revenue TOV Essentials
TOV Essentials
- Strong growth email channel
- Flows + campaigns as foundation for retention
- Retention as growth engine
The difference isn't in the tool. It's in how you use it.
- Flows are continuously optimized
- Campaigns are strategic (not random)
- Segmentation determines the result
Result
Email isn't an afterthought. With the right platform and the right approach, it's your most profitable channel.
Revenue from email with serious implementation
Extra ad spend needed
Automations run always
Measurable via Klaviyo attribution
What this means for you
You don't need to be a big brand. If you sell online and have customers, you're probably leaving money on the table in email.
- Your email contributes less than 10% to your revenue
- Your platform doesn't integrate well with your webshop
- You have flows but they've never been optimized
- You send everyone the same email
- You want to use email as a serious revenue channel
- You're looking for a partner that uses Klaviyo daily
Who we are
We build brands ourselves. And use that knowledge to scale others.
This isn't theory. This is execution experience. We run multiple brands ourselves - and apply the exact same systems for our clients.
We build and scale our own brands
Results across industries - from fashion to real estate
We deploy the same systems for clients
Small team, big impact - no overhead
Want to build this for your brand too?
No standard process. We work with a select number of companies – and build scalable growth together.
You speak directly with our team – no sales layer in between.
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