+180% revenue — profitably scaled
IVONO had a strong brand and a solid Google Ads foundation, but was leaving growth on the table across every other channel. We built the structure, feed and organic visibility needed to actually scale.
Profitable growth through a scalable ads structure, dominant SEO positions and email as an extra growth layer.
How it unfolded
- 1
First phase: Setting the foundation: Google Ads structure rebuilt, feed optimization and site hierarchy for broader visibility.
- 2
Second phase: SEO and email marketing added as extra growth layers. Organic top-1 positions on generic terms like 'sit-stand desk' — above IKEA.
Not every phase was growth - that's exactly where we made the biggest leaps.
Result
+180% revenue
+162% more website visitors and +180% revenue vs. last year — since the start of our partnership (March – present).
The brand
IVONO — ivono.eu
IVONO was founded by Ivo and Onno to break with the stagnant standard in office furniture: outdated design, poor ergonomics, high prices and too little attention to sustainability.
With years of experience in producing and supplying ergonomic furniture, they built a smarter model — combining sharp design, long-lasting comfort, functionality, premium materials and responsible production. No middlemen. No compromises.
Strong brand, strong Google Ads foundation — but the rest of the marketing channels stayed untapped.
Starting point
Where it got stuck
IVONO had a strong brand and solid Google Ads performance. But the site structure worked against growth, copy was partly in English within the Dutch webshop, and there was no clear hierarchy to scale organically.
- — Site structure without clear hierarchy
- — English copy inside the Dutch webshop
- — Limited use of SEO, email and other channels
The problem: a strong brand running on only one channel.
Proof
No talk – just results
Profitable growth, better margins and dominant organic positions — outranking players like IKEA on core keywords.
+180%
Revenue vs. last year
+162%
Website visitors
#1
Organic on 'sit-stand desk'
Winst-gevend
Structurally on growth
SEO dominance
Organic #1 — above IKEA
On one of the most important generic keywords in the category — 'sit-stand desk' — IVONO ranks organically at position 1, above IKEA and the rest of the market.
Not a coincidence, but the result of restructuring the shop, a strong feed and deliberate focus on synonyms and generic terms — the same insights we use in Ads.
Google SERP – 'sit-stand desk', IVONO above IKEA
Sound familiar?
- —Strong ads, but the rest of the channels sit idle
- —Site structure that blocks scale
- —No grip on organic visibility
- —Existing customers aren't leveraged enough for repeat revenue
This is exactly what we help you with
We build this system together with you. No theory - execution.
You speak directly with the team. No sales layer.
The approach
From one channel to a scalable system
We rebuilt the Google Ads structure and feed, corrected the site hierarchy, added SEO as a second engine and set up email marketing as an extra growth layer. All under one strategic and operational plan.
Ads & structure
- → Google Ads structure rebuilt
- → Feed optimization for broader and sharper visibility
- → Site structure and hierarchy fixed — in Dutch
- → Focus on synonyms and generic terms — usable across Ads and SEO
Social ads – B2C and B2B, built around ergonomics, proof and risk reversal
Email – segmented on B2B and B2C, focused on upsell of the full office setup
Email & retention
- → Email set up as an extra growth layer after proven Ads performance
- → Segmentation on B2B and B2C — the right message per audience
- → Upsell of the complete office setup through flows and campaigns
- → Drives retention and revenue on top of Ads
“When the foundation is right and you make the right choices per channel, you can grow much faster and more profitably.”
Why this is hard
Most brands don't fail on knowledge - but on execution
- —One strong channel isn't a growth system
- —Without feed, structure and SEO, scale stays limited
- —Email and retention are the cheapest way to add revenue
This is exactly where we help.
Based on €10M+ brands we scale ourselves.
You'll immediately see where you're leaving profit on the table.
Want to build this for your brand too?
No standard process. We work with a select number of companies – and build scalable growth together.
You speak directly with our team – no sales layer in between.
We work with a limited number of brands at a time.
What partners say
5-star reviews from brands we work with.
"De samenwerking met Windrose ervaren wij als zeer positief. Hun ondernemerschap, no-nonsense aanpak en expertise maken hen een betrouwbare en waardevolle partner. Ze denken proactief mee, schakelen snel en weten complexe vraagstukken op een praktische manier aan te pakken."
Virgil
E-commerce · TI SENTO
"We werken inmiddels al zo'n drie jaar samen met WindroseHQ en in die periode zijn we als bedrijf enorm vooruitgegaan. Wat ik vooral waardeer: ze denken écht met je mee. Niet vanuit een 'uren-factuurtje', maar met goede vragen en ideeën. Ik heb met meerdere bureaus gewerkt — WindroseHQ maakt het verschil."
Remco
Eigenaar · DiamondsByMe
"Alweer 6 jaar onze partner en wat hebben we mooie stappen gemaakt! Met name dit jaar hebben we een super groei doorgemaakt en staat de samenwerking als een huis. Op naar meer successen samen!"
Martijn
The Chesterfield Brand
"Werken al ruime tijd samen met Windrose op het gebied van social ads. Sinds 1,5 jaar ook e-commerce breed, waarbij ze als strategische partner fungeren en bedrijfsbreed meedenken."
Justin
E-commerce · Wovar
"Fijne partner met echte meerwaarde op online gebied!"
Lennart
Eigenaar · Floer
"Met meerdere agency's gewerkt en nog nooit zo tevreden geweest als met Windrose. Waar veel agency's zich beperken tot mediabuying, helpt Windrose je écht naar een hoger niveau. Korte communicatie, snelle uitvoering. Zou het iedereen aanraden — maar dat doe ik niet, want dan hebben ze minder tijd voor mij, haha."
Erik
Eigenaar · Frenky S
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