Client case · SEA · SEO · Email
+180% revenue profitably scaled.
IVONO had a strong brand and a solid Google Ads foundation, but was leaving growth on the table across every other channel. We built the structure, feed and organic visibility needed to actually scale.
+162% more website visitors and +180% revenue vs. last year, since the start of our partnership. Profitable growth through a scalable ads structure, dominant SEO positions and email as an extra growth layer.
+180%
Revenue vs. last year
+162%
Website visitors
#1
Organic on 'sit-stand desk', above IKEA
Winst-gevend
Structurally on growth
Where it got stuck
A strong brand running on one channel.
IVONO was founded by Ivo and Onno to break with the stagnant standard in office furniture: outdated design, poor ergonomics, high prices and too little attention to sustainability. With years of experience in production and supply, they built a smarter model, with no middlemen and no compromises.
Strong brand, strong Google Ads foundation, but the rest of the marketing channels stayed untapped. The site structure worked against growth, copy was partly in English within the Dutch webshop, and there was no clear hierarchy to scale organically.
We rebuilt the Google Ads structure and feed, corrected the site hierarchy, added SEO as a second engine and set up email marketing as an extra growth layer. All under one strategic and operational plan.
When the foundation is right and you make the right choices per channel, you can grow much faster and more profitably.
The approach
From one channel to a scalable system.
Google Ads and feed rebuilt
Feed optimization and site structure for broader and sharper visibility, with synonyms and generic terms usable across Ads and SEO.
- Google Ads structure rebuilt
- Site structure and hierarchy fixed
- Feed on synonyms and generic terms
Email as an extra growth layer
Set up after proven Ads performance. Segmented on B2B and B2C, focused on upsell of the full office setup.
- Segmentation on B2B and B2C
- Upsell through flows and campaigns
- Drives retention on top of Ads
Organic dominance
SEO added as a second engine. Organic top-1 positions on generic terms, outranking players like IKEA.
- Top-1 on 'sit-stand desk'
- Above IKEA and the rest of the market
- Built on the same insights as Ads
SEO dominance
Organic #1, above IKEA
On one of the most important generic keywords in the category, 'sit-stand desk', IVONO ranks organically at position 1, above IKEA and the rest of the market.
Not a coincidence, but the result of restructuring the shop, a strong feed and deliberate focus on synonyms and generic terms: the same insights we use in Ads.
One strong channel isn't a growth system. Without feed, structure and SEO, scale stays limited.
Example: Google SERP for "sit-stand desk". IVONO ranks organically above IKEA.
Want multiple channels to scale along too?
We don't take on everyone. If we're a fit, we look together at where the biggest gain is: in ads, feed, SEO or email.
- Concrete analysis of where you're leaving revenue on the table
- Honest advice: if we're not the right party, we say so
- Direct conversation with an entrepreneur, no sales funnel
What partners say
5-star reviews from brands we work with.
"Windrose is a really great partner to work with. We have them handle several marketing disciplines, and for each one they have a dedicated specialist. It doesn't feel like an external party, but like an extension of our own team. They take responsibility and actually think along, instead of just ticking off what's asked. In short: very happy with the collaboration. Good communication, the right structure, good results, and they also look at the long term. Definitely a recommendation!"
Ivo
Founder · IVONO
"Since early 2026 we've been working with WindroseHQ to accelerate the growth of SIZZ the brand through SEO, SEA and email marketing. Within four months we reached the number 1 position in Google for the search term 'dames longsleeve', above several large fashion retailers. A pleasant and knowledgeable team with a proactive approach and a lot of e-commerce expertise. A valuable partner for our growth!"
Bob
Co-owner · SIZZ The Brand
"We've been working together for over 1.5 years. The partnership feels like an extension of our company. They're proactive, think along with us and are focused on results (and they deliver), not on reports. Windrose isn't a standard agency, but a real growth partner. They build their own companies and brands and share that hands-on knowledge with us. That's why they look far beyond 'just traffic or revenue'. They support us in admin, import, customer service, logistics and day-to-day operations. That way multiple areas are tackled at once and different levers are pulled."
Paul
Owner · Afdekzeilwinkel
"Working with Windrose has been very positive. Their entrepreneurship, no-nonsense approach and expertise make them a reliable and valuable partner. They think proactively, move fast and know how to tackle complex challenges in a practical way."
Virgil
E-commerce · TI SENTO
"We've been working with WindroseHQ for about three years now and in that period we've made huge progress as a company. What I value most: they really think with you. Not from a 'billable hours' mindset, but with good questions and ideas. I've worked with several agencies — WindroseHQ makes the difference."
Remco
Owner · DiamondsByMe
"Six years as our partner and we've made great strides together! Especially this year we've seen huge growth and the partnership is rock solid. On to more wins together!"
Martijn
The Chesterfield Brand
"We've been working with Windrose on social ads for a long time. For the past 1.5 years also across e-commerce, where they act as a strategic partner and think along across the entire business."
Justin
E-commerce · Wovar
"Great partner with real added value in the online space!"
Lennart
Owner · Floer
"Worked with multiple agencies and never been as satisfied as with Windrose. Where many agencies limit themselves to media buying, Windrose actually helps you get to the next level. Short lines, fast execution. I'd recommend them to everyone — but I won't, because then they'd have less time for me, haha."
Erik
Owner · Frenky S
For who
Is this a fit for you?
For you if…
- Your brand already runs well on one channel and you want to scale wider
- You need a strong feed and site to grow organically
- You want to use email as an extra growth layer, not an afterthought
- You want a growth partner who takes structure and SEO as seriously as ads
Not for you if…
- ·You're looking for a cheap hourly rate
- ·You want to keep running on brand name only
- ·Your brand has no product-market fit yet
- ·You want quick tricks instead of a system
Growth isn't a coincidence. It's a system.
In 30 minutes you'll see where your growth is being held back - and what can immediately improve.
During this conversation:
- Where your margin and scalability are being held back
- What's really holding back your ads, content and funnel
- Which choices you need to make to keep growing
Already working with an agency? We'll show you where you're still leaving profit on the table.
You'll speak directly with:
Dion
Client lead
10+ years scaling ambitious brands.
Enrico
Growth lead
Instantly spots where you're leaving revenue - and how to fix it.
Plan an introduction
We work with a select number of brands and focus on direct impact.
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